Project Description

Tom Walters
Tom WaltersAdvertising Consultant, Copywriting, Media Buying
Accepting New Clients: Yes
Client Size Range: $1M – $15M in annual gross revenues

Who I Can Help:

Owner-operators who are good at what they do but desperately need advertising help. People who aren’t afraid to show the world who they really are. Those who understand that attracting some people means repelling others. Individuals who are transparent and comfortable enough to show vulnerabilities. Human beings who believe in what they’re doing and enjoy doing it. Good natured folks with reasonable expectations. Quality homo sapiens.

Who Is Not a Good Fit:

Owner-operators in a dying business who think advertising will save them. Those without marketing budgets. Individuals who want to hire an advertising professional and tell him/her how to do advertising. People with unreasonable expectations. You’re mother in law. Mean folks. Michigan Wolverines fans.

What I Do For Clients:

Help them uncover the story that is uniquely theirs and share that story with the world. Consult with them on an ongoing basis and help them manage expectations. Write advertising messages that appear on radio, television, websites and direct mail pieces. Calculate advertising budgets. Negotiate intrusive media schedules. In short – Strategy, Message, Media.

Success Stories:

  • Helped grow a mature, Austin-based home foundation repair company by 18% in Year 1 and 56% over a four-year period.
  • Have worked with several of my clients for over 15 years. When I became a Wizard of
  • Ads partner Roy Williams sent many of his most long-standing accounts with me. Hardly ever lose a client.
  • Have been preventing clients from “we-we” ing all over themselves since 2000. Because it’s not about you. It’s about them.