Your ad will stick its foot out and trip people. A blast of unexpected cold water in the shower. Your message must be more interesting than whatever is going on right now.
Hold the tiny green seed between your fingers. Roll it around and look at it from all sides. Nothing would predict what it will look like fully grown with stalks standing tall in the sun and green variegated leaves waving in the wind. Right now it’s just a seed. If your business needs to plant seeds Wizard of Ads partners can help them grow to full maturity. I’m the old guy who loves to gather a great team to make that happen.