THE WIZARD (bi)WEEKLY

Twice a month we’ll send our best advice, no strings attached.

Let’s grow your business.

No spam. No nonsense.

PPC Is Not Advertising

PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?

The 4 Major Jungian Archetypes

You’re thinking, “Jungian archetypes? What can I do with that?” Understanding what resonates with customers can help you speak to their needs.