Get the kid a Grammy

The batter flopped around on the ground like a salmon. Tyler, from shortstop, yells out, “Get the kid a Grammy. He’s acting the hell out of it.”

THE WIZARD (bi)WEEKLY

Twice a month we’ll send our best advice, no strings attached.

Let’s grow your business.

No spam. No nonsense.

Strange Limiting Beliefs

The strangest belief I see nowadays is, “I love my digital person; can I keep using them” when they don’t know what’s under the hood.

But What About the Rest of Us?

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

Brand it Like Bogie

Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.

Chaos is a pattern

The chaos of advertising is a repeatable success formula when you know how to identify the patterns. The real issue is what is said.

Time to do the Opposite

My first reaction was, “Who does this?” It doesn’t make sense… until you really digest what’s transpiring. This applies in business just as well as sports.

Once upon a time…

Great stories have three principal roles: hero, victim, and villain. These roles need to be filled: Prince Charming, Stepmother, and Cinderella.

Who you gonna call?

Halloween 1985 would have been forgotten if Chris hadn’t brought the Roman candles. But in business, Remarkability and Memorability are often rejected for the safe.

What’s in a Name?

When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?

Piña Coladas & Persuasion

This is what separates the heroes from schmoes in branding: The ability to use entertainment & humor to drive home the message, rather than obscure it.

What’s Working Well?

Ever heard the phrase: “Don’t know what you’ve got, ‘till it’s gone”? Reinforce the right stuff, and you’ll get more of it. It’s a natural law of the universe.