My first reaction was, “Who does this?” It doesn’t make sense… until you really digest what’s transpiring. This applies in business just as well as sports.
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies.
THE WIZARD (bi)WEEKLY
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No spam. No nonsense.
Reputations take years to build through word of mouth but can be built in only months through consistent advertising.
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?
Partner Book of the Month
Wiener Dog Marketing: A Silly Sounding Book for Serious Business Growth
By Peter Nevland
Learn the secrets that turn business ideas into growing piles of money. Each short chapter includes an interview, a breakdown of the important insights, questions to answer and space for you to journal what it will take for you to succeed. You’ll see your business from a new perspective, remember what helped you start it in the first place, and just might discover what’s been holding you back from the success you know is possible.
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Most businesses are blind to friction points that may be holding their sales back. Here’s the solution.
It’s important for you to seem like the same company in-person as on air.
This year’s team only has two returning players from last year. One of them is my son. He thinks I’m full of crap.
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
They all go, “Can I buy one?” Now he doesn’t say, “Oh, I haven’t made it yet.” He says, “Nope, they’re on backorder, but I can take orders.”
As each company grows, employees observe and work out the actual rules of survival for their job.
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.
How the power of premiums created an empire.
For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
The pursuit of uniqueness is a huge source of frustration. Of wasted money. Of non-persuasive advertising.
Nike goes from distributor to shoe manufacturer to work directly with the customer.
Being an authentic leader is as simple a concept as there is: Be who you are, warts and all, at all times to all persons.
Once we helped the fire department roll out their hoses, Kenny started acting like Lieutenant Dan in Forrest Gump.
Did you know that the average cost of bad hires is $18,000? And 2 in 3 newly hired people later realized they were a poor fit.
Mark McCormack started with Arnold Palmer and was named 1990’s most powerful man in sports.
People say, “follow your passion, follow your passion, follow your passion.” Those people are idiots.
Modern SEO combined with adherence to Google’s algorithm can ensure a significant increase in sales. Let’s dissect how it works.
Understand your customer, and you will never sell to them. They will buy from you over and over again because you care about them.
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
The secret to why someone would spend millions advertising a $2 item. How to grow market share.
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.
You’ll lose a chunk of precious prospects unless you optimize your website to appear in local listings.
The gatekeeper job does not belong to Facebook or Twitter. You are the gatekeeper. Keep fools away from your airwaves.
When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?
These eight essential landing page elements create the perfect recipe for success.
Dropping price to be competitive means we’re only working harder to put ourselves out of business sooner.
“I’m the business owner. I don’t have to believe in you. You have to believe in me.”
It appears they are taking a page out of Canada Goose’s book.
How you motivate your employees affects everything downstream.
There’s a cliché, “hire for attitude, train for skill.” Clichés don’t require us to think. Marco isn’t cliché.
The Power of Someone who Believes in You More than You.
I stand against best practices because it locks you into a way of thinking. You do not defeat the leader by following their playbook.
Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.
Ever heard the phrase: “Don’t know what you’ve got, ‘till it’s gone”? Reinforce the right stuff, and you’ll get more of it. It’s a natural law of the universe.
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.
I believe a 2-3% sales increase is a shrinking business. And a shrinking business should be in “All-in” mode to change the inevitable.
Don’t judge a book by its cover. How do you make connections with your employees, team members and colleagues?
Even if it’s not popular, and even if it costs me everything. This is who I am. This is my identity. This is my purpose.
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
It’s never about the offer. Offers can be imitated. Identities matter more than offers.
A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple…
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.
Dwayne Johnson did this after he realized that his football career was a bust.
The worker stays in place putting the pieces in. Henry Ford didn’t invent that. It was an employee of Ford’s.
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
You’ll earn respect if you give it. But what if you can’t trust a colleague or employee to perform in the best interests of the team?
The most well-known brands in the world. Coca-Cola. McDonald’s. Nike. They all have strong visual identities that are immediately recognizable.
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side.”
Asking you silly questions like the tastes and smells of products opens the real question. How does your product make customers FEEL?
The best thing that ever happened to them was Costco stopped buying from Springfree.
Understand your customer’s purchasing processes so you can create content and marketing campaigns that speak to them directly.
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.
One partner runs away. The other makes millions. How not to be blinded by the pursuit of the wrong objective.
Many small businesses are missing out on one of the most effective marketing opportunities available today.
Their beliefs, values and desires are locked and loaded. Either get in step with that, or shut up and die.
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
Just because that’s how things are done doesn’t mean it will work for you or your customers.
What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
We’ve been conditioned – when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!
Transforming a business is never easy, but when is the right time to do it? Learn a valuable question to ask yourself.