Who’s In Charge?

Things can get complicated with a family business and I cannot stress this enough: RULING BY COMMITTEE DOES NOT WORK.


Twice a month we’ll send our best advice, no strings attached.

Let’s grow your business.

No spam. No nonsense.

How to Increase Brand Loyalty

Bill and three of my closest friends joined a cult and disappeared from my life. You might be asking yourself, “What does this have to do with marketing?”

Your Company: Leaf or Kite?

A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.

What Is Empathy?

Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.

Why I Got Fired

In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.

The Bump Free Zone

Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.

Don’t Drink the Kool-Aid

Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.