You’ve never heard of any of this. It’s a travesty. At age 7, she was rented out to be a house servant. By 1914, she has franchises in 128 cities.
Things can get complicated with a family business and I cannot stress this enough: RULING BY COMMITTEE DOES NOT WORK.
Remember it’s social media. It’s not sales media. You need to be engaging with your potential customers online.
THE WIZARD (bi)WEEKLY
Twice a month we’ll send our best advice, no strings attached.
Let’s grow your business.
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How to craft a memorable sea shanty that beckons brave adventurers to the Nautilus.
It was never intended to be an empire, she just wanted to make her work easier. Next thing you know, Gillette comes knocking.
Partner Book of the Month
How to Win the Hearts, Money and Loyalty of PROFITABLE CUSTOMERS: 101 Relational Marketing Principles
by Craig Arthur
It contains 101 distilled marketing principles—one principle per page. No fluff. No BS. (There are BONUS PRINCIPLES.) Read from start to finish. Then go back and pick a principle you like. Apply that principle to your business. Then pick another. Build your relational marketing system and your business one principle at a time.
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I crooned: “Why didn’t I find her 30 years ago?”
Your digital storefront shouldn’t be a ghost town. Get the most out of Google Analytics without the need for a Computer Science degree.
This is what you do when you have a strange name and need everyone to remember you.
Every adult was afraid I’d panic and run off stage. This was a public speaking course on steroids.
A warning for the s*** you should never pull.
With location as an obstacle, Dave figured out how to become famous for Bar-B-Que.
We’re constantly bombarded with information and stimuli, and it’s easy to get caught up in the present moment.
Tools like Google Analytics, Google Adwords, and Facebook Business Suite are essential for daily operations. But there’s a catch.
Behind the scenes including the girl who inspired their famous brand, Little Debbie. She now sits on the board of directors.
A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.
Here are the 23 most important elements for optimizing your CTR in 2023.
“In the absence of an emotional connection, people always choose the lowest price.”
The story went from a Monkey to a Mogul to the birth of a new Music Medium.
Faced with Google’s complexity, advertisers can be victims with limited resources.
Being a master of your craft is more than just skill. It’s about understanding people.
I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe…
Use too much fertilizer and your business will smell like manure.
Culver’s has over 900 locations and is one of the most profitable per-store franchises in the US.
Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.
Vacations are not just a benefit for the employee, they should be a benefit for the company as well.
The origin story of the beer that made Milwaukee famous and the character behind it.
Inattentional blindness is a real thing. It’s not just about being a better explainer; it’s about being a better thinker.
If navigated well, this ecosystem can give your business a thriving digital life.
He put trading cards into the packages which protected the cigarettes during transportation.
What if you were locked out of your online leads or extorted? It happens often, yet business owners don’t share this publicly.
The next time you look at the powdered donuts through the clear window in the box, pay a little homage.
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
“Oh, Bob is the only one who would know that.” It happens in virtually every company I visit.
I just gotta sell ten thousand mattresses. How hard can that be?
Why do people micromanage others? It comes from a fear of failure.
Luck favors the heroin addict that refuses to give up! Just ask Disney.
Not upgrading is like using a Nokia bar phone when everyone else has the latest iPhone.
There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.
These are not the traditional pay-per-click ads, but a pay-per-lead model.
They lost the idea competition at the Warton School.
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
I first saw this unfortunate turn of events happen for a client 20 years ago.
How pivoting after an early discovery with customers led them to sell in just two years for a billion dollars.
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.
Torrents of keywords and ad campaigns billow around you while you’re questing for the guiding light.
The first step is to imagine the customer as your mother, and money is not an issue. What would be the ideal solution?
Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?
How do two arts graduates with no travel or tech experience build a six-billion-dollar empire in only fourteen years?
“Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?
Why couldn’t they successfully transition into a digital company when they invented digital photography?
By following six key steps you can achieve remarkable victories and witness the growth of your businesses.
You must utilize all the tools available to you to ensure revenue is always moving up in succession.
The promise of cheap labor. When is it the right bet?
If and when the economy turns south, you’ll be tempted to cut advertising costs.
Steering Google Analytics might seem like battling a storm. Here are a few tips to help you navigate smoothly.
Employee turnover costs as much as 33% of an employee’s annual salary.
Discover the origin of the blue ribbon lager with a ship captain that lost his ship and knew nothing about beer.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Employees work best when they think they are needed, but slack off when they think the company can’t live without them.
It is difficult to choose what you value and be prepared to defend it when things get hard.
Discover how he transitioned from Caramel to Chocolate after the world’s fair in Chicago.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
I have seen dozens of bad promotions stifle growth and create a toxic vortex for the company.
You posted core values on your wall, maybe a code of ethics and the employee handbook. Why didn’t they do as they were asked?
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
The better product struggles to become more popular until they demonstrate it in a store window.
Before embarking on your Google Ads journey, you must learn to read the map.
You see them everywhere. Customer-centric aspirations that feel nice. They seem nice. I bet they’re nice. I call shenanigans.
Pearl farming became French Polynesia’s most significant export because two yachts were docked next to one another, and the owners knew a guy.
I was pissed off before I even read the email because I knew what it was going to tell me.
Aaron had no money, no prospects, and owed a bunch but he wasn’t a quitter and is now running a 44-million-dollar plumbing company.
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
He knew what he wanted, and he was going to get it. Surrounding yourself with people who believe in your dream makes the difference.
Will your business emerge as their destination amidst a multitude of search results?
The double burger becomes Wendy’s best seller without changing the price or the size.