THE WIZARD (bi)WEEKLY

Twice a month we’ll send our best advice, no strings attached.

Let’s grow your business.

No spam. No nonsense.

PPC Is Not Advertising

PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?

The 4 Major Jungian Archetypes

You’re thinking, “Jungian archetypes? What can I do with that?” Understanding what resonates with customers can help you speak to their needs.

Get the kid a Grammy

The batter flopped around on the ground like a salmon. Tyler, from shortstop, yells out, “Get the kid a Grammy. He’s acting the hell out of it.”

Strange Limiting Beliefs

The strangest belief I see nowadays is, “I love my digital person; can I keep using them” when they don’t know what’s under the hood.

But What About the Rest of Us?

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

Brand it Like Bogie

Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.

Chaos is a pattern

The chaos of advertising is a repeatable success formula when you know how to identify the patterns. The real issue is what is said.