What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
THE WIZARD (bi)WEEKLY
Twice a month we’ll send our best advice, no strings attached.
Let’s grow your business.
No spam. No nonsense.
We’ve been conditioned – when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!
Transforming a business is never easy, but when is the right time to do it? Learn a valuable question to ask yourself.
Partner Book of the Month
Onward & Upward: Rocket Fuel for Your Business
By Ray Seggern & Monica Ballard
Small business branding questions? You’re not alone!
From the pages of Success Group International’s Compass Magazine, marketing strategist Ray Seggern presents 24 of his most popular columns. Onward & Upward’s advice can be readily applied to most any small business with entrepreneurial advice that can only be described as “high octane fuel for thought!”
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Netflix better take care not to fall for the same mistakes Mr. Goizueta made with the launch of New Coke.
When we understand that objections come from 1 of 6 things that are missing, we are better equipped to fill the appropriate void. The trick is to read between the lines.
Imagine somebody wants to document your (presumably) unique company culture. You invite her to one of your morning meetings. Now, does her observation confirm or contradict your ads?
Some of you are trying to achieve a goal. That goal has an aspect of time. To double the sales volume by 2025… To buy our biggest competitor by the end of year…
You finally receive the design, but it just really didn’t hit the mark. That’s because of a poor (or nonexistent) Creative Brief.
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
Don’t try and beat your competitor at their game. Change the rules.
Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.
Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.
Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.
When the population begins to anticipate raising prices, they change their behavior.
From a homebuilder to the largest toy manufacturer in the world, Lego is a family business that has a history of innovating.
Anyone can copy your STRATEGY, but no one can copy your CULTURE. It is unique to your business and your business alone.
Way before Google reviews, Michelin created their stars system for restaurants.
According to recent research, most of us are focused on our own performance anxiety: monitoring how we’re doing during a meeting instead of listening.
She would say her ABCs aloud in order to get to the next letter and write it down. Without repeated exposure, sleep will erase her short-term memory.
How well do you know your customer? What would you do to get to know them better?
“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.
As I knelt in front of my players, I was at a loss for words. Which never happens. You can never tell if I won the lottery or if my dog ran away.
Instead of Goals, I had to make Promises. Your promises are the only things that separate you from your competitors.
How 2 hairstylists make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!!
Inflation has spiked, supply chain issues persist… and your customers are likely being protective with their dollars.
The challenge behind funding didn’t stop our marketing team from finding unique ways to reach our potential customers.
Since March 2020, some businesses are hiding behind an excuse. We don’t have anyone to work. Blah, blah, blah.
Addictions come in all colours. I believe all of us have a beast pacing back and forth, waiting for an opportunity to break the chain.
He did it successfully in the 1920s. Only now they call it content marketing with lead magnets, tripwires and a funnel.
Cultivating a consistent blog will increase your website’s performance with search engines and overall web traffic.
Faced with 2 similar candidates, the employer will differentiate them on education. Today’s problem is getting 2 people to show up for an interview.
An opportunity to save money today overshadows an opportunity to make money tomorrow.
People who don’t play video games might see them as a waste of time; an anchor to the couch. I like to think of it as interactive art.
His friends questioned where he was. Mom wouldn’t tell ‘em. They feared there weren’t enough eels for everyone.
Brand building requires deliberate, diligent, dedication. And when it’s time for a sale… go big, or skip it entirely. No middle ground.
They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars.
Perkolatr will change everything. Should you be on it?
75% of all Americans live within 5 miles of a Dollar General. Here’s how J.L. Turner created this empire.
Walmart is the richest retailer on the planet. They use the gravitational pull better than anyone else. But gravity is the weakest force.
Generosity is important to creating positive vibes for your business. And your time is more valuable than money. It’s a limited resource.
Neglecting your culture opens the door to liabilities that will hold you back, especially as you grow.
There is a natural order with advertising and time in the first 40 weeks. Respect it and win. Abuse it and risk wandering the desert.
It’s a common desire in retail to advertise the things which aren’t selling and let those which will sell easily sell themselves.
Covid-19’s impact on business and the decisions needed for survival are Frostian. But don’t lose your way. Survival depends on Frostian decisions.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
If you are not reaching 30% of the people that like your page, your page isn’t healthy. It doesn’t have to be that way.
Donny is so popular in his town folks set up a Facebook page in his honor. The old woman next door doesn’t like him. Actually, she hates him.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.
Are you doing it for the love of the game or some other reason? Without love, your customers feel it, employees abandon you, and competitors sense weakness.
People avoid risk on three levels. The biggest risk is that they’ll purchase the wrong solution – that they’ll have spent the money and still have the problem.
After six months, employees were recognizing each other with little compliments. Staff retention was rising. Sales were up 43% at the end of the year.