Time to do the Opposite

My first reaction was, “Who does this?” It doesn’t make sense… until you really digest what’s transpiring. This applies in business just as well as sports.

Once upon a time…

Great stories have three principal roles: hero, victim, and villain. These roles need to be filled: Prince Charming, Stepmother, and Cinderella.

THE WIZARD (bi)WEEKLY

Twice a month we’ll send our best advice, no strings attached.

Let’s grow your business.

No spam. No nonsense.

Who you gonna call?

Halloween 1985 would have been forgotten if Chris hadn’t brought the Roman candles. But in business, Remarkability and Memorability are often rejected for the safe.

What’s in a Name?

When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?

Piña Coladas & Persuasion

This is what separates the heroes from schmoes in branding: The ability to use entertainment & humor to drive home the message, rather than obscure it.

What’s Working Well?

Ever heard the phrase: “Don’t know what you’ve got, ‘till it’s gone”? Reinforce the right stuff, and you’ll get more of it. It’s a natural law of the universe.

Do You Trust Me?

You’ll earn respect if you give it. But what if you can’t trust a colleague or employee to perform in the best interests of the team?

The hand of God

Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.

Marketing in a crisis

Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.

Today’s New Branding

New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.

Not Just What, But When

When it comes time to buy, the customer’s priorities change. She might well buy from whichever store offers same-day delivery and installation.