The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
The best thing that ever happened to them was Costco stopped buying from Springfree.
Understand your customer’s purchasing processes so you can create content and marketing campaigns that speak to them directly.
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
Just because that’s how things are done doesn’t mean it will work for you or your customers.
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.