The 3 Most Important Advertising Charts You’ll Ever Lay Eyes On
Chart 3: Why small companies and large companies require opposite media strategies.
The Best Blog Post Ever Written
I drove past a place called “Best China Restaurant” hundreds of times and instinctively knew that this was not, in fact, the best out there.
The Only “Brand Attribute” You MUST Own
This is why IBM could famously charge more for less capable systems than upstart, hi-tech competitors.
The secret sauce of persuasion: storyselling
Stories live between what is real and what the consumer wishes were real.
The 4 Major Jungian Archetypes
You're thinking, “Jungian archetypes? What can I do with that?” Understanding what resonates with customers can help you speak to their needs.
Faster, Bigger Ad Results Through Social Engineering
Check out this recent McDonald’s ad directed by the legendary Edgar Wright to understand how it works.
How To Use A Closing ARC To Sell More Stuff Today
Closers aren’t pushy, but they are persistent as all get out. Why? Because they have a secret weapon to close the sale.
Why WOM & Viral Marketing Can’t Drive Growth
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
Brand Codes in a World of Continuous Partial Attention
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
Marketing Predictions for 2023 (?)
Before I question my Ogilvy & Mather Tarot Cards and tell you exactly what will happen, let’s see if past predictions have held up.
Persuasion, Pre-Suasion, and the “Privileged Moment”
Changing prospects’ state of mind prior to asking more than doubled the success rate.
Value Proposition: Stand Out From The Competition
The only way you can have a clear message is if you speak the same language as your customers.
Fables are Better than Facts
If all you do is list facts, you've created a documentary... not an advertisement. Advertisements are made to persuade.
Consumer Behaviour’s Reliance on Today’s Social Media
The real trick to winning on social media today is entertainment.
Do Your Ads Romanticize What Your Customers Actually Want to Buy?
“The customer rarely buys what the company thinks it's selling him.” — Business Management Legend, Peter Drucker