How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
I was pissed off before I even read the email because I knew what it was going to tell me.
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
Does offering multiple products and brands hamper your ability to make the sale?