The Five Elements of Fame

2022-06-24T21:38:10+00:00By |

Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.

6 Degrees of Benjamin Franklin

2022-06-09T13:31:15+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

Marketing in a crisis

2022-05-24T14:14:46+00:00By |

Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.

It’s the economy, stupid.

2022-05-16T20:34:19+00:00By |

In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.

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