Accelerated Branding through Slang, Cheap Psychology, and Earworms
By tapping into the power of tribe and self-identity, GGT spiked brand awareness and sales for Toshiba.
10 Most Common Mistakes in Marketing (Home Services Edition)
With so much conflicting information, how can you avoid royally screwing up your business? Start here.
When advertising is the LAST thing you need.
Most businesses are blind to friction points that may be holding their sales back. Here's the solution.
Transactional vs. Relational Shoppers
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
Fox 40 – From referee to whistle entrepreneur
They all go, “Can I buy one?” Now he doesn’t say, “Oh, I haven’t made it yet.” He says, “Nope, they’re on backorder, but I can take orders.”
Personality Prescription, Part 7 – Company Culture
As each company grows, employees observe and work out the actual rules of survival for their job.
How to “Pick Up the Pace” with Your Branding Campaign
Jingles, sound effects, or just interestingly pronounced phrases stick in our brains with amazing power and longevity.
Skunky Beer is the Worst (Part the Third)
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
The Paradox of Customer Dissatisfaction
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.
Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire.
Influence This! (Part the Second)
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
5 Hard Truths About Advertising Every Business Owner Ought to Know
Your ads are an annoyance to your future customers. Unless you make yourself otherwise.
Personality Prescription, Part 6 – Uniqueness
The pursuit of uniqueness is a huge source of frustration. Of wasted money. Of non-persuasive advertising.
Factors That Affect Your Conversion Rate [+ CRO Statistics]
Businesses with more than 40 landing pages produced 12 times the number of leads as those with 1-5 landing pages.
Doubling Down on Schtick That Sticks
It’s been over 40 years — and I can still sing the lyrics. Here are my quick and dirty takeaways.