Marketing to Women Has Changed. The Evolution of Aspiration.
People still want products to take them somewhere. But the entrance requirements changed.
How Do I Get Picked Without Being the Cheapest?
Price fills the vacuum by default if you never gave customers a different reason to choose you.
Price Transparency Is Not a Choice
Many businesses are still working from an old belief that they control when and how to reveal prices.
Stop Talking About Yourself: You’re Killing Your Sales
Rejection primarily comes down to one reason: you didn't understand their situation.
If that happened to me, that’s how I would like to be treated.
You should always respond to every review, regardless of the platform. This is true AEO.
The Unleveraged Asset EVERY Small Business Ignores
Companies struggle to find fresh social media ideas. Just look at your reviews.
How Do I Word My Ads So I’m Remembered?
The best messages are both vivid enough to stick and consistent enough to compound.
Are You Buying Jobs or Building Business Value?
You want marketing to be an investment, not just another expense. Higher returns can take longer.
Radio is NOT Nostalgic, It’s Just Good Business
It's not just vinyl records gaining ground. “Analog radio” searches are at an all-time high.
Don’t Advertise Why You Sell. Advertise Why They Buy.
Consumers are motivated by feelings. Coke spends all their effort just trying to be likable.
Some People Say Our Ads Are Annoying. What Now?
Indifference is the killer. Irritation is just evidence that somebody's paying attention.
What Separates Ethical Persuasion From Manipulation
If you don't believe in it, for the love of God, don't try to sell it.
How Do We Lose to Companies With Worse Service?
You've been perfecting the last 10 feet of a mile-long race as your competitors own the first 5,270.
The Hidden Forces that Shape Behavior
The reaction our brain has to a really well-written character is the same as talking to somebody in real life.
“We Care” Is Not a Marketing Strategy
Nobody gets bonus points for clearing the basic bar, but most ads are celebrating mere table stakes.