Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
People avoid risk on three levels. The biggest risk is that they’ll purchase the wrong solution – that they’ll have spent the money and still have the problem.
After six months, employees were recognizing each other with little compliments. Staff retention was rising. Sales were up 43% at the end of the year.
36 people were in the room with 21 laptops. The laptops were all Macs. Apple holds 12% of the world market in laptop computers. Yet 100% of the laptops in that room were Macs. Why?