Two Marketing Lessons From William Shatner and Blue Origin
Hell, before this event I hadn’t even heard of Blue Origin. I knew Bezos had a private space program, but never knew the name.
SEO-ing the Search Engine in the Customer’s Mind — Association Design for Fun & Profit
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
Mom was right, your so-called friends are using you.
Just like the friends that go to your neighbor’s party when the freebies are gone, Transactional Customers mooch from you until there’s nothing left to give.
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
It’s actually an “omnipresent” rather than online-only search engine.
A Trip to Italy Changes Everything for Starbucks
How a sip of espresso at a piazza in Italy transformed the coffee industry in North America. It seems obvious now. But trust me. This idea was crazy.
Growth, Blindspots and FOAG
When a customer answered with FOAG (Fine, Ok, Alright, Good), our staff challenged them. “Really, it was just ok?”
There Is No Word-of-Mouth “Marketing.”
Word-of-Mouth is now more critical to business success than at any time since the dawn of mass media. And yet you can’t make a customer talk about you.
Empire Builders #003: Trump Decoded
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.
What’s The Most Powerful Asset That Every Business Possesses?
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
Reticular Activation – How the Human Anatomy Prevents Ads from Reaching “Everyone”
They don’t consciously notice those ads because the human brain won’t let them. Let me explain the four sets of brain waves.
Here Is How To Easily Put Together The Puzzle Of Online Brand Management
If even one of these factors is out of sync, your message will seem “off” to your audience, and thus your brand building will be greatly diminished.
A Smart Start For Marketing Your New Residential Home Service Company
With this strategy you spend upwards of 10X per lead less, convert higher, at a higher average ticket, at a higher gross profit.
Lifetime value, road less traveled and Linda’s influence
When things go bad, which they will inevitably do, it will be your response that will either destroy or save the relationship.
Empire Builders #002: HBO Magic
The method that HBO uses to create Emmy Award winning shows and how you can apply this to have the best advertisements on the planet. I can guarantee you Ridley Scott would agree.
How Referral Fees Make You Look Bad And What To Do Instead
On the surface, referral fees make sense, right? Rewarding a customer for sending you business. Seems reasonable. But...