The REAL Reason Jaguar’s Rebrand Doesn’t Work
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
2025-08-05T16:26:40+00:00By Sticky Sales Stories|
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
2025-08-01T00:29:11+00:00By Dave Salter|
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
2025-07-30T00:26:13+00:00By Paul and Jan Stitt|
Don’t fall into the trap of using safe, tame, lame ads. It feels tried and true, but it's a road to nowhere.
2025-07-23T01:18:03+00:00By Elliott Stark|
The most effective writing for websites is like feeding your dog the pill inside the cheese.
2025-07-22T22:44:07+00:00By Elliott Stark|
Businesses that employ typical SEO writing repel customers and sound like they suck.
2025-07-07T15:52:30+00:00By Dave Salter|
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
2025-06-25T15:41:02+00:00By Jack Heald|
How do we share suffering? That’s easy: Identify your common enemies.
2025-06-21T15:55:11+00:00By Sticky Sales Stories|
It was brilliantly written and exquisitely produced. But they forgot who usually buys Nike.
2025-06-12T16:33:37+00:00By Advertising In America|
The only education your ad should deliver is why the customer should give a damn.
2025-05-27T17:20:36+00:00By Michael Mendelssohn|
Slow and steady wins. Leads don’t get 100 quotes if they have a name they trust.
2025-05-21T01:28:47+00:00By Sticky Sales Stories|
I realized why I disliked it, why it worked, and why I'd run the ads even though I disliked them.
2025-05-15T15:49:18+00:00By Bryan Eisenberg|
The best writing knows that persuasion isn’t about pressure. It’s about resonance.
2025-05-06T17:44:27+00:00By Paul and Jan Stitt|
Your words attract either transactional or relational customers, so telling the story of your business well is crucial.
2025-05-05T14:46:11+00:00By Sticky Sales Stories|
When you're cringing, it doesn't feel like an ad.
2025-04-24T03:06:56+00:00By Advertising In America|
Why the "smartest" person in the room is ruining your marketing.