Identity-Based Branding
Brands that powerfully appeal to identity can not only charge more, they can make it a point of pride.
2025-10-21T20:16:38+00:00By Jeff Sexton|
Brands that powerfully appeal to identity can not only charge more, they can make it a point of pride.
2025-10-21T15:12:20+00:00By Sticky Sales Stories|
Anytime you put an emotional campaign out there, you get lovers and you get haters.
2025-10-17T01:20:56+00:00By Jeff Sexton|
The new approach took 18 months but it kept improving.
2025-10-14T01:41:30+00:00By Leah Bumphrey|
Trusted packaging means we are going to feel good about what we buy.
2025-10-14T01:39:37+00:00By Sticky Sales Stories|
How owners evaluate ads differs from how buyers actually encounter them.
2025-10-08T15:15:38+00:00By Jeff Sexton|
Story-based ads, when done well, can flatter the audience in a way that overcomes suspicion.
2025-10-06T17:05:35+00:00By Sticky Sales Stories|
Whoever came up with this script is a total rock star.
2025-09-29T14:03:47+00:00By Jeff Sexton|
Get the split right, and you’ll escape the treadmill and grow year after year.
2025-09-24T14:37:49+00:00By Paul and Jan Stitt|
You can follow the pricing of others. But you'll never become a leader when you're just one of the pack.
2025-09-18T14:36:14+00:00By Jeff Sexton|
Ads that flattered the customer outperformed others by 50%!
2025-09-02T01:59:24+00:00By Advertising In America|
Business owners know too much. And "educating the customer" is one of their worst mistakes.
2025-08-28T22:22:14+00:00By Sticky Sales Stories|
It is now number 2 in the cola space but you wouldn't know it from the museum.
2025-08-25T14:41:51+00:00By Leah Bumphrey|
I love writing distinctive copy for all my clients. But this one is interesting. Nobody suspects I'm that voice.
2025-08-25T14:43:09+00:00By Advertising In America|
It is by definition derivative. What are other people saying? It'll say that too.
2025-08-19T15:44:46+00:00By Sticky Sales Stories|
Ogilvy almost left Rolls-Royce defeated, but 1 comment changed everything.