The SECRET To Better Advertising – Entertainment ISN’T Always Funny
When you're cringing, it doesn't feel like an ad.
Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
Snickers Uses Shared Experience To Make Incredible Advertising
It's all about entertainment and emotion. They're owning your brain for 30 seconds.
Public Service Advertising Done Right
It's really hard to educate the consumer, but they made a dull subject sparkle.
The Marketing Trap Every Small Business Falls For
A recent report describes the “damage, not deliverance” that results from over-reliance on digital advertising.
Bypass Logic & Win Hearts With The Princess Bride Effect
Seeing an ad alerts the inner critic and gets logic going. We can suspend that disbelief.
Customers never bond with facts
When they realize your brand's story is a part of their story, they’ll follow you to the ends of the earth.
Want your ads to get noticed? Deny a common truth.
When something violates our expectations, the hippocampus prioritizes that information.
Unique Selling Propositions
The problem with most marketing consultants is they try to make their client’s product seem unique.
Play angle of approach for fun and profit
Angle of approach lets you transform a rolling piece of scrap into a dream car.
Which Marketing Strategy is Most Effective?
Growing a business requires two types of strategies: Overarching Marketing Strategy and Message Strategy.
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
Everyone Should Have a Jingle
What makes a great jingle? And what does the science of audio branding teach us about them?
How Do I Get More Good Leads
Let's cut to the chase on how to attract the high-quality leads that want what you’re offering.
Forgettable to UNFORGETTABLE: William Mattar Made a Huge Impact!
Don't just copy the ad. Take the underlying idea of what made it successful and apply it.