Avoid Scrapbooking Your Brand Visuals.

2021-06-11T18:01:22+00:00By |

A “scrapbook company” doesn’t have the emotional connection to your brand that you do; so they give you a templated product that looks like everything else. Unremarkable.

The Most Powerful Words Are Unspoken

2020-09-07T15:24:59+00:00By |

When you say it in your ad, the audience is as likely to dismiss it as accept it. When you cause the audience to say it in their heads, it’s automatically, unquestionably accepted.

Make the Logo Smaller?

2020-03-04T23:04:13+00:00By |

Advertising creatives and graphic designers groan at a client request to “make the logo bigger.” And both the request and the reaction are entirely understandable.

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