The Two Things He Refused to Cut
I get that call every time the economy wobbles: "Should we pause the ads for a while?"
The Discipline That Separates Smart Advertising From Wasted Money
Most sprinkle ads to reach tons of people, but don't reach anybody with enough repetition.
Whoever Keeps Score Decides Who Wins
Your ad report claims last month was amazing, but your bank account hasn't heard the news. Familiar?
Why Am I Spending More on Marketing For Fewer Leads?
The real problem is almost never that you're spending too little.
Radio’s Secret: Why It’s Still a Media Powerhouse
Even marketing agencies believe just 40% of Americans listen each week. Nielsen measures it at 87%.
What’s the Right Mix of Digital and Offline Marketing for My Business?
Spending less than 30% on brand building puts you at risk of a doom loop.
Why Your PPC Approach Is WASTING Your Money
You're walking into a bear den, naked, slathered in honey, and hoping you come out unscathed.
How Do I Decide if a New Media Channel Is Worth Pursuing?
Many run in circles as they chase what looks active and abandon what looks slow.
The Trick to getting the MOST Bang For Your Ad Budget
Most people hold the same biases and assumptions for media ROI.
Why Your Paid Advertising Isnt Working And How To Fix It
Google is for harvest time. You need seed time.
5 Truths About TV Advertising You Must Know
Anybody who says, "Nobody watches TV anymore," or "TV is always too expensive," is a fool.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
Making the Branding Math *Math* with Broadcast Radio
This ain’t theory. It’s math, hard data, and real-world results.
TV Ads on the Cheap: Champagne Taste, Shoestring Budget
Spending $1,500 to $10,000 results in average quality. So what's right for you?