The Thing is Never the Thing

2022-03-10T16:26:59+00:00By |

I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.

SUPERbowl vs SuperBORE

2022-02-14T17:04:07+00:00By |

Professional sports now revolve around storylines. Business is about stories too. They glue us to the game and keep us wanting more.

Media’s Dirty Little Secret

2021-09-27T15:02:02+00:00By |

I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.

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