origin story

6 Degrees of Benjamin Franklin

2022-06-09T13:31:15+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

Are Your Ads Gossip Worthy?

2021-09-09T15:47:37+00:00By |

You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?

Three Wise Men Appeared on My Path

2021-09-09T17:12:25+00:00By |

Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.

Good Strategy, Bad Strategy — A Primer

2020-06-29T21:50:02+00:00By |

Good strategy always contains three elements and bad strategy doesn’t. Let’s look at each of these three defining elements before presenting a streamlined version specific for Advertising Strategy.

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