Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a smooth look. Like all revolutions: it was not easy.
How Drybar turned this simple idea into a salon empire that grew from one single shop to a business that was recently acquired by Helen of Troy Ltd. for $225 million.
Good strategy always contains three elements and bad strategy doesn’t. Let’s look at each of these three defining elements before presenting a streamlined version specific for Advertising Strategy.