How a sip of espresso at a piazza in Italy transformed the coffee industry in North America. It seems obvious now. But trust me. This idea was crazy.
How Drybar turned this simple idea into a salon empire that grew from one single shop to a business that was recently acquired by Helen of Troy Ltd. for $225 million.
Good strategy always contains three elements and bad strategy doesn’t. Let’s look at each of these three defining elements before presenting a streamlined version specific for Advertising Strategy.