misconceptions

Strange Limiting Beliefs

2022-11-23T15:26:31+00:00By |

The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.

But What About the Rest of Us?

2022-11-23T15:27:23+00:00By |

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

Are you Brand Handicapped?

2022-11-14T14:36:05+00:00By |

Big corporate entities have warped the definition of Brand. Why? To handicap their competition. Which is you. The little guy.

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