How Measuring Success Shapes Every Advertising Decision
Your time horizon determines your strategy, and whether it works long-term or not.
Lead Generation is Deceptive. And Smells Like Dead Fish.
I understand words. And you’ve put two words together that you can’t live up to.
The Campaign Debate: Cute and Clever is a Costume
It's not enough to get a laugh. You need to get remembered and called months from now.
Coffee Shop Near Me
There's a limited number of prospects searching for what you provide each day. What do you do after you hit the ceiling?
This Is Why Your Ads Are Being Ignored (and the “Rhino” Fix)
Simplicity wins. It's what makes people stop, feel, and remember.
The Two Things He Refused to Cut
I get that call every time the economy wobbles: "Should we pause the ads for a while?"
Lead Generation vs. Lead Capture
You can't make somebody want a furnace. You can only be the first in line when they do if you prepare correctly.
The Discipline That Separates Smart Advertising From Wasted Money
Most sprinkle ads to reach tons of people, but don't reach anybody with enough repetition.
Advertising Has Been Outlawed. Now What?
The thought experiment is this: If you had to turn up the lever on something that isn’t advertising, what would it be?
Your Game, Your Rules: Why Copycats Can Never Catch You
When you innovate then see imitators emerge, most owners suddenly want to deviate.
How Do I Get Picked Without Being the Cheapest?
Price fills the vacuum by default if you never gave customers a different reason to choose you.
Price Transparency Is Not a Choice
Many businesses are still working from an old belief that they control when and how to reveal prices.
The Donut, the Hole, and Your Google Ads Budget
Only 5% of your market wants to buy today. Don't lose sight of the remaining 95% who will need you later.
Why the Ads That Make You Feel Always Win (and Logic Rarely Does)
People don’t buy because you’re logical. They buy because something moved them.
Training is a Waste of Time and Money
Money's spent, enthusiasm spikes, but old habits return quickly without proper installation.