Retailers Beware!

2021-11-29T18:48:46+00:00By |

This is a departure. In this episode, Stephen Semple shares trends that he is seeing that are being embraced by retailers. Trends that are dangerously wrong.

How Does One Educate a Customer? Part 1 of 3

2021-11-17T14:21:29+00:00By |

“Everyone needs our product,” said Bob. “All we need to do is to tell them about it.” He thinks advertising problems in the water supply is an excellent way to attract potential customers to his business.

Fish when the fish are runnin’

2021-11-01T14:00:46+00:00By |

Morris was Vice President of Marketing of a $50 million business and his favourite saying was, "We go fishin' when the fish are runnin'." But Morris was wrong.

Learning From the Legends: The Ronseal Phrase

2021-10-25T17:35:33+00:00By |

Don’t be deceived by the apparently artless, “just tell it like it is” nature of the ad. The slogan even made it into the Oxford Dictionary of Idioms and was repeatedly used by then-Prime Minister David Cameron.

The Long And Short Of Persuasion

2021-10-21T13:35:48+00:00By |

The wrong question is “Which sells better? Long copy or short copy?" I’m a long copy proponent. That is, I’m opposed to the “nobody will read more than 300 words” school of advertising.

Go to Top