Why this Campaign Absolutely Dominated!
If you proposed "We're only ever going to change one word," most leaders would guffaw.
This campaign was ALMOST perfect…
It started out magically but then their video gave away all the secret sauce.
The ad that changed Nike forever…
Until this 80 year old man they talked about how the foot runs and their technology and no one cared.
The benefit of being Absurd
Don't overexplain what you're doing because then nobody's going to like it.
How Smarties became a Billion Dollar Brand…
Why do 185 countries (except the USA) all know which color to eat last?
When Sex Appeal doesn’t sell…
Charlie was the bestselling perfume on the planet until it traded 1970s empowerment for a more traditional appeal.
This Campaign Never Stopped Running?
The redundancy of "Kills bugs dead" is the point. The unusual phraseology makes it sticky.
You should know why this ad worked…
It's been decades since we'd seen this Canadian Tire ad, but the shared experience and emotions still resonate.
Why Uber Eats’ 2026 Super Bowl Ad CRUSHED
The best comedy takes things to ridiculous levels but still has an element of truth to it.
I Can’t Believe Raisin Bran Pulled This Off…
The risk isn't in going too far with the joke. The risk actually lies in not going far enough.
The NHL’s New Marketing is Actually GENIUS
Non-fans were drawn in by speaking to something we all feel. And the Easter eggs for fans were incredible.
They Knew EXACTLY What They Were Doing
See what all the fuss is about with these eyewear ads. No pun intended.
Got Milk? Commercial
Our minds fight factual claims almost the way our body fights a virus. So we wrap it in entertainment.
How Loblaws Sold a Feeling, Not Food…
It's the frame of mind of the customer. Loneliness. What's the aspiration they want to have? Connection.
This campaign was ALMOST perfect
They're good billboards, but they could have been so much better.