We Found A GENIUS Advertising Tool In Plain Sight
They took a form of advertising up until that moment, I would've said, don't ever bother.
They took a form of advertising up until that moment, I would've said, don't ever bother.
These actually are using fear, but the crazy ass personification allows it to be comedy.
They're pretending they're different than Airbnb and hoping we're stupid.
It drove Domino's best sales day ever. Tap into the power of shared experience.
It's a shared experience everybody has gone through so people feel something.
They remembered their core audience and spoke to the passion and emotions involved.