Do You Trust Me?

2022-06-13T15:52:33+00:00By |

You’ll earn respect if you give it. But what if you can’t trust a colleague or employee to perform in the best interests of the team?

Marketing in a crisis

2022-05-24T14:14:46+00:00By |

Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.

It’s the economy, stupid.

2022-05-16T20:34:19+00:00By |

In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.

Adding Story-Doing to Your Story Telling

2022-05-04T15:57:12+00:00By |

Imagine somebody wants to document your (presumably) unique company culture. You invite her to one of your morning meetings. Now, does her observation confirm or contradict your ads?

What time is it?

2022-05-04T15:21:23+00:00By |

Some of you are trying to achieve a goal. That goal has an aspect of time. To double the sales volume by 2025… To buy our biggest competitor by the end of year…

Curiosity did not kill the cat

2022-04-27T14:12:55+00:00By |

Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.

No assholes allowed

2022-04-26T16:31:14+00:00By |

Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.

Selling like Herb Tarlic

2022-04-11T14:31:17+00:00By |

“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.

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