Beachheads

2021-09-30T15:27:17+00:00By |

A beachhead is a defended position on a beach taken from an enemy by landing forces from which an attack can be launched. In business, beachheads are found where competitors aren't willing to go.

Seabiscuits and Monstars

2021-09-14T16:50:14+00:00By |

I coach baseball for the same reasons I work as an ad guy. I dream for my kids to understand the underdog doesn’t need to have the most points to be the winner.

Relational Employees

2021-09-05T15:40:08+00:00By |

My phone buzzed with a text message that changed my life for the next two years. The assistant manager texted that he quit his job. He followed with a second bomb that everyone quits. No notice, no negotiations. Just quit.

Smelling Your Way to Good Vibrations

2021-09-08T14:50:16+00:00By |

It is your job to have a strategy to incorporate the five senses for maximum effect on memory and feelings. Your job to build your story is entrusted to, as a 90’s kid would say, “the vibe.”

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