Avoid This Mistake To Convert Deal Hunters into Loyal Customers
How to attract word-of-mouth referrals and repeat customers.
How to attract word-of-mouth referrals and repeat customers.
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
Use too much fertilizer and your business will smell like manure.
The only way you can have a clear message is if you speak the same language as your customers.
The only advertising that gets customers immediately is through discounts. I’ve seen this picture before, and I don’t like the ending.
The answer is to get better at identifying and closing more sales of both Transactional Shoppers and Relational Buyers.
Price is the easiest to match. Competitors will drive you out of business using this strategy when they have more money than you.
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.