Mastering First Principles in Sales: Transform Your Approach
Principle 1: Don't try to convince the customer to think and feel like you do.
The Word That Makes Us Cringe
It usually isn't comfortable, easy, or fun. But your business will never grow without it.
When Culture Becomes a Cover Story
Culture. Not the kind companies post on their websites, but the kind you can feel in the room.
The Most Important Place in Your Business Is Where the Wires Can’t Reach
This kind of presence can’t be automated. But it’s often the reason people stay loyal.
How Pixar’s Culture Drives Financial Success
Their movies net half a billion dollars each. Can we learn what makes them special?
Culture Shows the Way, Strategy Pays the Bills
“If you focus on culture, you don't need to worry about revenue.” It sounds nice. But it's not true.
Why Your Brand Can’t Afford to Forget What AI Will Never Hold
Are we building for speed, or are we building for staying power?
Unexpected Sales Lessons from a Master Bartender
If you master connection then nobody is buying off the right-hand side of the menu.
How to Handle Bad News in Business
Just because your door is open, doesn't mean you're approachable.
How To Sell Brown Liquor
How does Nick, a non-marketer, get people making road trips to line up before the store opens?
You never forget your first real coach
They’ll either help you grow or reinforce the belief that coaching is just a fancy word for pressure.
The Art of Storytelling and Whiskey Tasting with Paul Boomer
The way you share things and the settings that you provide make all the difference.
The Simple Formula for Getting Everyone to Use a New Strategy
Every choice, big or small, either reinforces your brand’s identity or confuses it.
Mastering the Art of Sales: Substance or Style?
One client didn't want me back because my backup wore nicer shoes.
Always Replace Yourself
If something dies the moment you stop touching it, you have a micro-management hell-hole.