The Art of Storytelling and Whiskey Tasting with Paul Boomer
The way you share things and the settings that you provide make all the difference.
The way you share things and the settings that you provide make all the difference.
Every choice, big or small, either reinforces your brand’s identity or confuses it.
One client didn't want me back because my backup wore nicer shoes.
If something dies the moment you stop touching it, you have a micro-management hell-hole.
There are days when you're not going to want to do work. And that's okay.
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
When an idea pops into your head, if it’s truly valuable, you can guarantee you aren’t the only one that it appeared to.
You can't apologize for your price. There's a good reason for it.
People hear "dumbest" as a negative, when it's actually the most curious.
The capacity to "choose" is your most valuable resource.
What separates the three roles and skills? Is one the best? How do you identify them?
Adding a decoy can increase selection of the most expensive option from 32% up to 84%.
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.
Replacing someone due to poor onboarding can cost 50% of their annual salary.
When does it go too far and become unconsciously just about, "I want you to like me?"