Unicorns Are Real
Every business owner believes they are a unicorn. Most are just horses, indistinguishable from the herd.
Sawdust in Their Veins: Surviving the Third Generation Curse
It started as 1 man and a station wagon in America's biggest city. But he had no chair.
How Do We Build a Customer Loyalty Engine?
"Reward programs" miss the mark entirely, because people are loyal to those they trust.
Some Businesses Scale Calmly, Others Don’t: The Hidden Reason
You want to grow by scaling, not by stretching. And customer trust makes the difference.
Why Company Culture Is Your Most Powerful Marketing Asset
What do employees believe in their heart about the company? That's your culture.
When explanations still sound right and no longer work
Many leaders assume ambiguity buys safety. But times are changing.
Drift: When Leadership Loses Alignment Without Failing.
It's not that decisions are harder, exactly. They just feel heavier.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
How To Die From Advertising: One, Zero, Minus One
Experiences of delight or disappointment are the only times people will tell their story about you.
AI Isn’t Ruining Your Marketing, It’s Revealing Your Leadership
AI will not choose for customers. It will show them who you are.
What’s Kind Got To Do With It?
It's not just decent, it's profitable. Win the heart, and the mind will follow.
Do You Keep Your Promises?
Research shows that 40% of Americans will NEVER return to a brand once they’ve lost trust in it.
A poem a day keeps the stagnation away
Ad Writers Guild students are instructed to read a poem every day. Forever.
The Invisible Problem You Only Notice When It’s Late
Only 31% of workers are engaged. That’s a lot of people showing up without leaning in.
It’s Not the Tool. It’s How You Think.
Whether you find AI useless, or can't live without it, depends on how you think about thinking.