The smells of your product

2022-06-06T20:52:12+00:00By |

Asking you silly questions like the tastes and smells of products opens the real question. How does your product make customers FEEL?

The hand of God

2022-05-31T17:30:03+00:00By |

Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.

Marketing in a crisis

2022-05-24T14:14:46+00:00By |

Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.

It’s the economy, stupid.

2022-05-16T20:34:19+00:00By |

In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.

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