What People Already Want
You can shape how both buyers and their AI tools evaluate you when you know what they're looking for.
The 1% Fallacy: Measuring the Wrong Moment of Truth
AI is not a traffic source. It’s a decision source. And that distinction is everything.
Attention Is Not the Prize
If your marketing gets seen but not chosen, relevance may be the missing piece. Learn how to become the obvious choice.
The new realities of AI search
Organic and paid search leads are dropping fast as AI search gains in popularity.
Ad Fraud Isn’t a Glitch. It’s a Business Model.
How to protect your spend, tighten targeting, and future-proof your marketing as AI search reshapes everything.
He Didn’t Have to Do It
My awesome bourbon steward is the perfect foil for every failed customer service bot.
AI Isn’t Ruining Your Marketing, It’s Revealing Your Leadership
AI will not choose for customers. It will show them who you are.
Is AI the New Yellow Pages
It's shinier, faster, but still largely dependent on what people already know and feel about you.
AI Turns Choices Into Decisions, Especially For “Boring” Businesses
AI-driven leads convert at 23x the rate of SEO leads.
AI Won’t Take Your Job (But Someone Using It Will)
Tom Capone reports firsthand on sales, business, and the future of work.
It’s Not the Tool. It’s How You Think.
Whether you find AI useless, or can't live without it, depends on how you think about thinking.
From Maps to Memorability: Local SEO Will Bury the Unprepared
The winner won’t be the one with the most Google reviews.
If AI’s Letting You Down, This Might Be Why
Automation without clarity doesn’t get you there faster. It just gets you lost faster.
Lessons In Being A More Interested Human from ChatGPT
It always asks a value-building question that probes beyond “is there anything else I can do?”
Man vs. Machine: Should AI Write Your Ads?
It is by definition derivative. What are other people saying? It'll say that too.