Why Your AI Keeps Giving You Bad Answers
If you're just throwing BS into the chatbot, you're gonna get BS back.
Price Transparency Is Not a Choice
Many businesses are still working from an old belief that they control when and how to reveal prices.
When dinosaurs walked the Internet, and ChatGPT’s modern T-Rex
I've seen this cycle in the internet space played over and over again.
The AI Nervous System Still Needs Direction and Belief
AI can speed you up, but it won't notice you're walking in the wrong direction.
ChatGPT Ads Now Offer Geographic Targeting
The final verdict isn't here yet, but this is a critical step toward making ChatGPT Ads useful for local businesses.
Designers Are Losing The Will To Live!
When everyone’s post, flyer, or van wrap has the same AI generated feel, it becomes a problem.
The Future of Creativity: AI, Art & the Heart
AI can emulate the habits of the greats. But does it say what they would have said? Does it move you?
AI Eats Up Stories
It's like Pac-Man eating pellets, but it really wants the gold coin. What are those coins? The answer is both new and old.
Google’s AI Search Is Here, And Here’s How to Prepare.
People talk about Answer Engine Optimization (AEO) like it’s an entirely new discipline.
AI Makes You Invisible
You can smell it a mile away. It's like looking at 50 photos of the same person dressed up in different costumes.
What People Already Want
You can shape how both buyers and their AI tools evaluate you when you know what they're looking for.
The 1% Fallacy: Measuring the Wrong Moment of Truth
AI is not a traffic source. It’s a decision source. And that distinction is everything.
Attention Is Not the Prize
If your marketing gets seen but not chosen, relevance may be the missing piece. Learn how to become the obvious choice.
The new realities of AI search
Organic and paid search leads are dropping fast as AI search gains in popularity.
Ad Fraud Isn’t a Glitch. It’s a Business Model.
How to protect your spend, tighten targeting, and future-proof your marketing as AI search reshapes everything.