AI Makes You Invisible
You can smell it a mile away. It's like looking at 50 photos of the same person dressed up in different costumes.
You Have to Be the Captain
For whatever "sea" you're crossing, something subtle but vital separates sailors from true captains.
New Marketing Can Be Deadly
It takes years to turn your company into a trusted source. It takes way less time to destroy all progress.
People are Not Demographics
It's so tempting to think, "We just need to get the right data, and our marketing will never be a problem again!"
Marketing is about People
I know that doesn’t sound very revelatory, but hear me out. Great marketing makes people feel seen and heard.
Drifters, Surfers, Drowners, and Sailors
There are four kinds of people you meet when you're sailing the water of life. Only one finds success.
Always Replace Yourself
If something dies the moment you stop touching it, you have a micro-management hell-hole.
Ideas are Living Things
When an idea pops into your head, if it’s truly valuable, you can guarantee you aren’t the only one that it appeared to.
Customers never bond with facts
When they realize your brand's story is a part of their story, they’ll follow you to the ends of the earth.
Unique Selling Propositions
The problem with most marketing consultants is they try to make their client’s product seem unique.