The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Your customers are not all the same. It's your job to determine how to appeal to all of them.
We believe in never asking customers how they heard about us, like never and forever.
These are not the traditional pay-per-click ads, but a pay-per-lead model.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.