Discounts, Data, and Delusion: Rethinking Valpak
Is Valpak effective marketing or just organized junk mail?
What Business Owners Need to Know About Apple Maps Ads
New platforms often start with lower competition, higher visibility, and greater flexibility.
I Was Fired for Not Being a Digital Weasel
"Yes, but at what cost?" That's the question most businesses forget to ask when they just chase volume.
I Did Not Watch Bad Bunny. It’s Not Why You Think.
The ads now cost 213 times more than they did in 1967. Worth it?
People are Not Demographics
It's so tempting to think, "We just need to get the right data, and our marketing will never be a problem again!"
Google Ads Won’t Save You: Be the Brand They Search For
The profit is in branded search and relational customers.
Ad Fraud Isn’t a Glitch. It’s a Business Model.
How to protect your spend, tighten targeting, and future-proof your marketing as AI search reshapes everything.
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
You May Be Right, I May Be Crazy.
You'd be a lunatic if you ignored Google ads, or relied solely upon them. Here's a balanced and proven approach.
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
The Marketing Trap Every Small Business Falls For
A recent report describes the “damage, not deliverance” that results from over-reliance on digital advertising.
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
PROOF That Direct Mail ACTUALLY Works!
It has been attributed to $2 billion of subscription sales, this letter. It was unbeaten for 28 years.