targeting

PPC Is Not Advertising

2023-10-13T18:47:12+00:00By |

PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?

But What About the Rest of Us?

2023-10-13T18:16:25+00:00By |

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

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