Google Local Services Ads: Shining a Spotlight on Your Business
These are not the traditional pay-per-click ads, but a pay-per-lead model.
These are not the traditional pay-per-click ads, but a pay-per-lead model.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.
A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple...
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.