Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Your customers are not all the same. It's your job to determine how to appeal to all of them.
We believe in never asking customers how they heard about us, like never and forever.
These are not the traditional pay-per-click ads, but a pay-per-lead model.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.