The Unignorable Jingle: Win Hearts & Customers in 8 Seconds
Brevity and memorability make them effective in social media, TV, and radio.
Brevity and memorability make them effective in social media, TV, and radio.
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Don't waste money fighting to outbid people who aren't looking for you. Do this instead.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.