Is AI Changing Your Facebook and Instagram Ads Without You Knowing?
Some features are on by default and you're now making inaccurate claims.
Lead Generation is Deceptive. And Smells Like Dead Fish.
I understand words. And you’ve put two words together that you can’t live up to.
Gold circle where the 12 should be
Reading car magazines as a kid led me to buy a Movado decades later. Can social media play that long game?
Coffee Shop Near Me
There's a limited number of prospects searching for what you provide each day. What do you do after you hit the ceiling?
AI is blind, and media companies are stupid.
AI has no idea how many billboards, radio ads, or TV ads anybody is running. That's huge.
Lead Generation vs. Lead Capture
You can't make somebody want a furnace. You can only be the first in line when they do if you prepare correctly.
Stop showing up at last call
How much of your marketing is reacting at last call, and how much is spent proactively winning hearts before anyone's looking?
Google Is Changing How Missed Local Services Ads Calls Are Charged
You could pay twice for an opportunity you never got to talk to.
How to Maximize the Impact of Your Articles
In a crowded digital marketplace, consistency and helpfulness are true differentiators.
Price Transparency Is Not a Choice
Many businesses are still working from an old belief that they control when and how to reveal prices.
The Donut, the Hole, and Your Google Ads Budget
Only 5% of your market wants to buy today. Don't lose sight of the remaining 95% who will need you later.
If that happened to me, that’s how I would like to be treated.
You should always respond to every review, regardless of the platform. This is true AEO.
When dinosaurs walked the Internet, and ChatGPT’s modern T-Rex
I've seen this cycle in the internet space played over and over again.
Whoever Keeps Score Decides Who Wins
Your ad report claims last month was amazing, but your bank account hasn't heard the news. Familiar?
Silently positioning themselves as…
Some tech companies make a lot of noise about what they are doing. But YouTube is quietly gaining ground.