Whoever Keeps Score Decides Who Wins
Your ad report claims last month was amazing, but your bank account hasn't heard the news. Familiar?
Silently positioning themselves as…
Some tech companies make a lot of noise about what they are doing. But YouTube is quietly gaining ground.
Google’s Latest Profit Grab – “Fixing CPA Bidding”
The target you entered is becoming more important, and your costs might start going up.
The AI Nervous System Still Needs Direction and Belief
AI can speed you up, but it won't notice you're walking in the wrong direction.
The Unleveraged Asset EVERY Small Business Ignores
Companies struggle to find fresh social media ideas. Just look at your reviews.
ChatGPT Ads Now Offer Geographic Targeting
The final verdict isn't here yet, but this is a critical step toward making ChatGPT Ads useful for local businesses.
Are You Buying Jobs or Building Business Value?
You want marketing to be an investment, not just another expense. Higher returns can take longer.
Apple Maps Ads: Home Services Won’t Be Eligible At Launch
Apple is taking a careful and limited approach right now.
Google Is Moving Local Services Ads Into Google Ads
What’s changing? For visitors: not much. For advertisers: everything.
Be Different. Just Like Everyone Else.
I’m not trying to bum you out. I’m trying to amplify how important this stuff is.
1 Star Google Reviews: You’re Doing Them Wrong!
People are becoming more skeptical of review systems.
OTT Advertising: The Secret to Dominating Your Local Market
The number of people selling it without knowing what they're talking about has exploded.
AI Eats Up Stories
It's like Pac-Man eating pellets, but it really wants the gold coin. What are those coins? The answer is both new and old.
Google’s AI Search Is Here, And Here’s How to Prepare.
People talk about Answer Engine Optimization (AEO) like it’s an entirely new discipline.
Google Is Filtering Employee Name Reviews. Here’s The Fix.
In 2025 they removed 292 million reviews. Adapt or your competitors may overtake you.