Charlie Moger

About Charlie Moger

My team and I help owner-operated companies get more grow outta their advertising dough. Radio, TV, Web, whatever works—once you and I agree on the strategy up front—we’ll get em in sync, singing a winning tune that makes you the ear worm that won’t let go. Best of all, we’ll have fun growing together.

The most expensive answer you should know

2023-04-10T20:35:31+00:00By Charlie Moger|

“How Much” has one answer. Correct answers advance a sale. Wrong ones detour around it.

PPC Is Not Advertising

2023-03-09T20:39:53+00:00By Charlie Moger|

PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?

The secret sauce of persuasion: storyselling

2023-02-06T19:07:54+00:00By Charlie Moger|

Stories live between what is real and what the consumer wishes were real.

Creating authentic conversational radio ads step-by-step

2023-01-23T14:47:07+00:00By Charlie Moger|

Conversation is, unfortunately, incredibly difficult to write — especially when you write by the rules of good grammar.

Every Day Is Election Day For Your Brand

2022-11-14T14:45:06+00:00By Charlie Moger|

Are you guilty of voter suppression? I’m not referring to second Tuesday in November voters.