Darling, you do have style
I love writing distinctive copy for all my clients. But this one is interesting. Nobody suspects I'm that voice.
Are You a Real Man?
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
Classic Advertising Tricks That STILL WORK Today!
People still remember this jingle after 54 years due to the power of echoic retention.
Trust = Brand Loyalty = $$$
15,000 people told the 2025 Edelman Report that brand trust matters as much as quality or price.
Get To Know The Procrastinators
There is a hidden trio of friction points that marketers encounter. Here's how to address each one.
How to Take the Fail Out of Failure
Roy Williams says, “If you’ve never failed, it’s either because you’re frightened or you lack imagination.”
A Brain So Smart It’s Stupid
How to remember the details when your brain is determined to forget.
What’s in a Name — The Power Behind Brand Identity
Here are 4 important considerations to choose a strong name.
Shared Suffering: The Missing Ingredient in Customer Loyalty
How do we share suffering? That’s easy: Identify your common enemies.
The Unignorable Jingle: Win Hearts & Customers in 8 Seconds
Brevity and memorability make them effective in social media, TV, and radio.
Five Doses of Medicinal Business Tonic
Start these today to attract more relational buyers, the kind that build the most profitable businesses.
The Most Powerful Part of Your Story Is the One You Don’t Tell
The best writing knows that persuasion isn’t about pressure. It’s about resonance.
Hypnagogic State: The Secret to Boosting Your Creative Thinking
Edison and Dali used this long before science explained it.
Painting With Words
Your words attract either transactional or relational customers, so telling the story of your business well is crucial.
Marketing Is Dead. Long Live Marketing!
When you understand how humans actually buy, you don’t have to force the sale.