Stairs to your North Star are worth the Climb
In life and in marketing, keeping stuff easy on one level seems… Smart. But is it really?
How Do I Word My Ads So I’m Remembered?
The best messages are both vivid enough to stick and consistent enough to compound.
Radio is NOT Nostalgic, It’s Just Good Business
It's not just vinyl records gaining ground. “Analog radio” searches are at an all-time high.
Watch this if you want to IMPROVE the way you communicate!
Delivery matters. Even if the words are identical, the communication may not be.
What happens when you break a promise…
What are they doing? Lying to their customer. Because they have zero intent to be there the next day.
Some People Say Our Ads Are Annoying. What Now?
Indifference is the killer. Irritation is just evidence that somebody's paying attention.
What Separates Ethical Persuasion From Manipulation
If you don't believe in it, for the love of God, don't try to sell it.
Don’t Take Shortcuts
Brands want to get buyers there faster, easier, and simpler. The problem is that marketing is relationships.
Be Different. Just Like Everyone Else.
I’m not trying to bum you out. I’m trying to amplify how important this stuff is.
How Do We Lose to Companies With Worse Service?
You've been perfecting the last 10 feet of a mile-long race as your competitors own the first 5,270.
The Alchemy of Virality: Make the Viewer the Hero
Most people are merely chasing the trappings of viral content, not creating anything new.
The Hidden Forces that Shape Behavior
The reaction our brain has to a really well-written character is the same as talking to somebody in real life.
“We Care” Is Not a Marketing Strategy
Nobody gets bonus points for clearing the basic bar, but most ads are celebrating mere table stakes.
Designers Are Losing The Will To Live!
When everyone’s post, flyer, or van wrap has the same AI generated feel, it becomes a problem.
The Future of Creativity: AI, Art & the Heart
AI can emulate the habits of the greats. But does it say what they would have said? Does it move you?