Marketing Is Dead. Long Live Marketing!
When you understand how humans actually buy, you don’t have to force the sale.
When you understand how humans actually buy, you don’t have to force the sale.
Are we building for speed, or are we building for staying power?
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
There are four kinds of people you meet when you're sailing the water of life. Only one finds success.
Every choice, big or small, either reinforces your brand’s identity or confuses it.
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
People trust numbers. They trust them even when those numbers might not tell them the whole story.