Why People Buy: The Emotional Triggers Behind Every Sale
I can't put the need in your heart, but I can speak to the need.
Marketing, Marriage, And The Trust Equation
What rebuilding my marriage taught me about winning customers.
Marketing Has a Physics Problem
There are marketing forces you can't see. But they exist just the same.
We Got a Freebie
My own negligence, plus a plumber's generosity, demonstrate how to keep your customers loyal.
Brain Scans EXPOSE Samsung’s Brand Weakness
"The only evidence that Samsung users showed was reverse empathy for Apple."
Getting a Foot in the Door — Of Perception
How to move out of background clutter to be perceived and, more importantly, remembered.
7 Laws of Advertising: Why Storytelling, Emotion, and Clarity Still Win
Differentiate yourself. And don't worry about who approves.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
They Thought Turning Vegas Into Disneyland Would Work…
You cannot be all things to everybody. You lose both sides.
The Risk of Insult is the Price of Clarity
If you say what people expect you to say, you're boring and your ads will never work.
Unmistakable: A Tale of Two Boots and Branding Done Right
If we invest in a status symbol, we want it recognized by others.
Marketing is about People
I know that doesn’t sound very revelatory, but hear me out. Great marketing makes people feel seen and heard.
Quiet Quitting & Culture: Does Your Company’s Soul Sell?
Is culture the backbone of your brand, or just a corporate fairytale?
Identity-Based Branding
Brands that powerfully appeal to identity can not only charge more, they can make it a point of pride.
Reversing Declining Sales: Learning from New Balance’s Comeback Story
The new approach took 18 months but it kept improving.