Identity-Based Branding
Brands that powerfully appeal to identity can not only charge more, they can make it a point of pride.
After several bestsellers, Bryan's latest book goes deep.
It breaks all the rules of design, yet the company holds a sizeable chunk of market share in Australia.
If you want people to trust your business, you must trust them first.
How a small roofing company increased referrals from 6% to 32% without resorting to bribery or begging.
People still remember this jingle after 54 years due to the power of echoic retention.
15,000 people told the 2025 Edelman Report that brand trust matters as much as quality or price.