Are You a Real Man?
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
People still remember this jingle after 54 years due to the power of echoic retention.
15,000 people told the 2025 Edelman Report that brand trust matters as much as quality or price.
There is a hidden trio of friction points that marketers encounter. Here's how to address each one.
Roy Williams says, “If you’ve never failed, it’s either because you’re frightened or you lack imagination.”
How to remember the details when your brain is determined to forget.
Here are 4 important considerations to choose a strong name.
Brevity and memorability make them effective in social media, TV, and radio.
Start these today to attract more relational buyers, the kind that build the most profitable businesses.
Edison and Dali used this long before science explained it.
When you understand how humans actually buy, you don’t have to force the sale.
Are we building for speed, or are we building for staying power?