I want to help you be gruntled about business
Gruntled is the kind of word that when a listener hears it, the business will know they heard it, and know their ad worked.
A warning for the s*** you should never pull.
A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.
"In the absence of an emotional connection, people always choose the lowest price."
Use too much fertilizer and your business will smell like manure.