The Discipline That Separates Smart Advertising From Wasted Money
Most sprinkle ads to reach tons of people, but don't reach anybody with enough repetition.
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?
Taming The A.P.E. (Advertising Performance Equation)
Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.
Uncertainty, Fear, and Solid Business Growth in 2024
An uncertain buyer never says yes, and we're in uncertain times. How specifically can you overcome that?
Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
The 3 Most Important Advertising Charts You’ll Ever Lay Eyes On
Chart 3: Why small companies and large companies require opposite media strategies.
Advertising in Hard Times: 3 Quick, Easy, and Essential Lessons
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Wanna Be Seen as “The Best”? Don’t Brag, Do This Instead
Lead researcher, Neil G. MacLaren, set out to test the “Babble Hypothesis.” Turns out, there’s a deceptively simple answer.
Media’s Dirty Little Secret
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
How to Build an Empire in Uncertain Times. The story of Wrigley’s
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
Empire Builders #003: Trump Decoded
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.
What’s The Most Powerful Asset That Every Business Possesses?
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.