Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
Chart 3: Why small companies and large companies require opposite media strategies.
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
I’m guessing you don’t know how much your competitors are doing each year? I bet you’re wiser than you think.
We discuss considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.
A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.