Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
The 3 Most Important Advertising Charts You’ll Ever Lay Eyes On
Chart 3: Why small companies and large companies require opposite media strategies.
Advertising in Hard Times: 3 Quick, Easy, and Essential Lessons
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Wanna Be Seen as “The Best”? Don’t Brag, Do This Instead
Lead researcher, Neil G. MacLaren, set out to test the “Babble Hypothesis.” Turns out, there’s a deceptively simple answer.
Media’s Dirty Little Secret
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
How to Build an Empire in Uncertain Times. The story of Wrigley’s
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
Empire Builders #003: Trump Decoded
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.
What’s The Most Powerful Asset That Every Business Possesses?
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
A Shockingly Accurate Way To Calculate Your Market Share
I’m guessing you don’t know how much your competitors are doing each year? I bet you’re wiser than you think.
How to Get (and keep) Attention | Wizard’s Roundtable
I’m joined by Orlando Wood, Chief Innovation Officer at System 1 Group in London. His book Lemon and subsequent short film Achtung! outline how we’ve lost customer’s attention over the years, and how to get it back.
When Will My Ads Start Working?
Few business owners advertise long enough to see the results of their investment. They’ll pull up the seed and throw it to the side. Nothing ever grows! And that’s a good thing for you.
Is Lifetime Customer Value Still Important?
We discuss considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.
What About SEO?
A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.