About Chuck McKay

Advertising, you will find, is applied science. I can prove it. Watch out for those people who tell you that advertising is an art. Chances are they flunked science. For a systematic approach to growth check out my books: Fishing for Customers and Reeling Them In The Referred Customer: Draw More to Your Store with Story-Driven Word Of Mouth Or simply email me directly.

How Does One Educate a Customer? Part 1 of 3

2021-12-10T19:38:32+00:00By |

“Everyone needs our product,” said Bob. “All we need to do is to tell them about it.” He thinks advertising problems in the water supply is an excellent way to attract potential customers to his business.

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