radio

The Thing is Never the Thing

2022-03-10T16:26:59+00:00By |

I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.

Media’s Dirty Little Secret

2021-09-27T15:02:02+00:00By |

I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.

Ira Glass Part 4: Ditch Your We-We

2021-09-07T14:40:55+00:00By |

If you ask Ira Glass, he’d tell you the two biggest mistakes are: (1) Using an inauthentic, over-hyped “voice” or presentation style, and (2) Keeping the focus on yourself instead of the customer.

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