Radio Ads Cost How Much?!
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
Here’s how to tell, and where you'll find the tipping point in most markets.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe...
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Chart 3: Why small companies and large companies require opposite media strategies.