Media’s Dirty Little Secret

2021-09-27T15:02:02+00:00By |

I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.

Ira Glass Part 4: Ditch Your We-We

2021-09-07T14:40:55+00:00By |

If you ask Ira Glass, he’d tell you the two biggest mistakes are: (1) Using an inauthentic, over-hyped “voice” or presentation style, and (2) Keeping the focus on yourself instead of the customer.

Ira Glass On Advertising, Part 3

2021-09-08T15:45:04+00:00By |

Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.

Ira Glass on Great Advertising, Part 2

2021-09-08T16:00:45+00:00By |

“The amount of time finding the decent story is more than the amount of time it takes to produce the story… I think that, like, not enough gets said about the importance of abandoning crap.”

Ira Glass on Great Advertising, Part 1

2021-09-08T17:39:32+00:00By |

The first video covers Ira’s two basic building blocks of storytelling: the Anecdote and the Moment of Reflection. And in advertising terms, these are roughly analogous to Relevance and Credibility.

Everyone You Know (is a liar)

2021-09-09T15:58:20+00:00By |

"NOBODY reads the newspaper." Beware of anybody who speaks in absolutes. Statisticians look for something called a “representative sample.” And you don’t have one (no offence, I’m sure you’re a lovely person).

The Extreme Branding Of Recruiting Ads

2021-09-09T18:05:08+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

Say Cheese Now Smile

2021-09-09T18:33:31+00:00By |

When you set a course to entertain, persuasion can still be a destination. The limerick can be your vehicle. It’s persuasion with the top down. The clown car body encases a Honda engine (colorful, but reliable).

Cubicalls: Press Pause

2021-09-12T13:37:43+00:00By |

"Is this that transactional-relational thing?" “I think so. Her business should be relational." “Why?" "We’ve been taking Buffy to our groomer for 10 years. You ever bathed and brushed a Bichon? Our groomer isn’t the cheapest. But I never miss an appointment."

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