Why You Want Your Branding Ads to Reach EVERYONE
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Chart 3: Why small companies and large companies require opposite media strategies.
A great media buyer can make a smaller budget bark like a bigger one, but you still need to spend according to growth goals.
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.