The water was like glass.
Dad subscribed to "Work hard, play hard." And in his words, I'm lazy. Not untrue. But that opens up its own possibilities.
Why Your AI Keeps Giving You Bad Answers
If you're just throwing BS into the chatbot, you're gonna get BS back.
There are only two ways we break a business
People think, “If I just had more leads, then everything would be…” But when more leads show up, new problems do too.
Advertising Has Been Outlawed. Now What?
The thought experiment is this: If you had to turn up the lever on something that isn’t advertising, what would it be?
Whose Bentley is that?
The boss drives a Bentley to work. What happens? Employees think, “I bring in all the sales. I paid for that."
Your Game, Your Rules: Why Copycats Can Never Catch You
When you innovate then see imitators emerge, most owners suddenly want to deviate.
September is the new January! Why not?
The nice thing about milestones is you, yes you, get to choose when the mile starts.
If that happened to me, that’s how I would like to be treated.
You should always respond to every review, regardless of the platform. This is true AEO.
Starting Takes Courage. Staying Takes More.
Ask yourself: has the plan failed, or have we just reached the point where courage needs to become endurance?
Training is a Waste of Time and Money
Money's spent, enthusiasm spikes, but old habits return quickly without proper installation.
Afraid of the Camera? Your Business is Paying the Price
When you start doing something, all of a sudden it becomes easier to continue. It's the law of momentum.
You’re Reacting, Not Leading | The Leading Indicator Shift
Can you see reality and changes in your business early enough to do something about it?
The AI Nervous System Still Needs Direction and Belief
AI can speed you up, but it won't notice you're walking in the wrong direction.
The Hidden Skill Behind Every Great Ad
Every terrible ad that's ever hit the airwaves was approved by someone. Think about that.
Don’t Take Shortcuts
Brands want to get buyers there faster, easier, and simpler. The problem is that marketing is relationships.