Knuckleheads are the test for success
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
Embrace Your Wiener Dog: Identity, Purpose and Adventure
It’s never about the offer. Offers can be imitated. Identities matter more than offers.
The Biggest Risk of Bonding Campaigns
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.
Ford Model T – I can’t get the pig slaughter house out of my mind.
The worker stays in place putting the pieces in. Henry Ford didn’t invent that. It was an employee of Ford's.
Do You Trust Me?
You’ll earn respect if you give it. But what if you can’t trust a colleague or employee to perform in the best interests of the team?
Wiener Dog Focus: Helping the Customer vs. Helping Yourself
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
Springfree Trampoline – I’m a bad dad; I never got my kids a trampoline.
The best thing that ever happened to them was Costco stopped buying from Springfree.
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
The hand of God
Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.
Chiclets – Candy-coated gum or tree sap?
One partner runs away. The other makes millions. How not to be blinded by the pursuit of the wrong objective.
Marketing in a crisis
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
Warren Buffett – His investing strategy needed a new business model
Just because that’s how things are done doesn’t mean it will work for you or your customers.
Wiener Dog Marketing: For the Love of Wiener Dogs
What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
It’s the economy, stupid.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
You’re not one of “those” dealerships
We’ve been conditioned - when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!