Knuckleheads are the test for success
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
It’s never about the offer. Offers can be imitated. Identities matter more than offers.
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.
The worker stays in place putting the pieces in. Henry Ford didn’t invent that. It was an employee of Ford's.
You’ll earn respect if you give it. But what if you can’t trust a colleague or employee to perform in the best interests of the team?
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
The best thing that ever happened to them was Costco stopped buying from Springfree.
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.
One partner runs away. The other makes millions. How not to be blinded by the pursuit of the wrong objective.
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
Just because that’s how things are done doesn’t mean it will work for you or your customers.
What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
We’ve been conditioned - when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!