The Hidden Skill Behind Every Great Ad
Every terrible ad that's ever hit the airwaves was approved by someone. Think about that.
Why VRBO’s advertising isn’t working…
You're saying we'll have a vacation with our teenage daughter, and it's going to be crappy.
Are You Buying Jobs or Building Business Value?
You want marketing to be an investment, not just another expense. Higher returns can take longer.
They keep telling me our price is too high but I don’t believe them
When price is blamed, it usually means value was explained but not experienced.
Don’t Advertise Why You Sell. Advertise Why They Buy.
Consumers are motivated by feelings. Coke spends all their effort just trying to be likable.
What happens when you break a promise…
What are they doing? Lying to their customer. Because they have zero intent to be there the next day.
Some People Say Our Ads Are Annoying. What Now?
Indifference is the killer. Irritation is just evidence that somebody's paying attention.
Don’t Take Shortcuts
Brands want to get buyers there faster, easier, and simpler. The problem is that marketing is relationships.
Be Different. Just Like Everyone Else.
I’m not trying to bum you out. I’m trying to amplify how important this stuff is.
How Do We Lose to Companies With Worse Service?
You've been perfecting the last 10 feet of a mile-long race as your competitors own the first 5,270.
“We Care” Is Not a Marketing Strategy
Nobody gets bonus points for clearing the basic bar, but most ads are celebrating mere table stakes.
Designers Are Losing The Will To Live!
When everyone’s post, flyer, or van wrap has the same AI generated feel, it becomes a problem.
Why Am I Spending More on Marketing For Fewer Leads?
The real problem is almost never that you're spending too little.
1 Star Google Reviews: You’re Doing Them Wrong!
People are becoming more skeptical of review systems.
The Attention Equation: Story, Trust & Timing
Most owners do this backwards. Humans love to reciprocate, so start by giving a gift.