Have You Fallen Prey to The Committee?
You developed a Good Idea. They said, “Let’s make it stronger. Build consensus.”
Many run in circles as they chase what looks active and abandon what looks slow.
Predictability kills advertising, but consistency is its lifeblood.
"Yes, but at what cost?" That's the question most businesses forget to ask when they just chase volume.
You instinctively know what that phrase means. Trying to please everyone satisfies no one.
Most people hold the same biases and assumptions for media ROI.
Google is for harvest time. You need seed time.
Every business owner believes they are a unicorn. Most are just horses, indistinguishable from the herd.
Every March, businesses seem to go under mass hypnosis in preparation for St. Patrick’s Day. Most get lost in the crowd.
"Reward programs" miss the mark entirely, because people are loyal to those they trust.
It's so tempting to think, "We just need to get the right data, and our marketing will never be a problem again!"