Irresistible Marketing – Why Stories Sell & Facts Don’t
Gurganus was right. Stories only happen to people who can tell them.
Discounts, Data, and Delusion: Rethinking Valpak
Is Valpak effective marketing or just organized junk mail?
This Story Changed How I See Problems!
She was so kind about my mistake that it actually pained me. And brands need to hear her advice.
When Sex Appeal doesn’t sell…
Charlie was the bestselling perfume on the planet until it traded 1970s empowerment for a more traditional appeal.
The “Hail Mary” Trap: Why One Great Ad Won’t Save Your Brand
There's no "killer bell" that would have conditioned Pavlov's dog in a single ring.
Have You Fallen Prey to The Committee?
You developed a Good Idea. They said, “Let’s make it stronger. Build consensus.”
How Do I Decide if a New Media Channel Is Worth Pursuing?
Many run in circles as they chase what looks active and abandon what looks slow.
The Habit Loop of Advertising & Unforgettable Brands
Predictability kills advertising, but consistency is its lifeblood.
I Was Fired for Not Being a Digital Weasel
"Yes, but at what cost?" That's the question most businesses forget to ask when they just chase volume.
Don’t Be an Egg-Laying-Woolly-Dairy-Pig
You instinctively know what that phrase means. Trying to please everyone satisfies no one.
The Trick to getting the MOST Bang For Your Ad Budget
Most people hold the same biases and assumptions for media ROI.
Why Your Paid Advertising Isnt Working And How To Fix It
Google is for harvest time. You need seed time.
Unicorns Are Real
Every business owner believes they are a unicorn. Most are just horses, indistinguishable from the herd.
Should I Turn it Green?
Every March, businesses seem to go under mass hypnosis in preparation for St. Patrick’s Day. Most get lost in the crowd.
How Do We Build a Customer Loyalty Engine?
"Reward programs" miss the mark entirely, because people are loyal to those they trust.