It’s the economy, stupid.

2022-05-16T20:34:19+00:00By |

In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.

Today’s New Branding

2022-05-16T15:36:03+00:00By |

New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.

Not Just What, But When

2022-05-12T12:21:42+00:00By |

When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.

Adding Story-Doing to Your Story Telling

2022-05-04T15:57:12+00:00By |

Imagine somebody wants to document your (presumably) unique company culture. You invite her to one of your morning meetings. Now, does her observation confirm or contradict your ads?

Curiosity did not kill the cat

2022-04-27T14:12:55+00:00By |

Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.

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