Journalism and Great Ads
Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
You don't just need a marketing strategy that attracts traffic, you need the right kind of traffic.
After Sam stopped micromanaging, revenues grew 81% and turnover rate fell from 47% to 0.