How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
If and when the economy turns south, you’ll be tempted to cut advertising costs.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
I was pissed off before I even read the email because I knew what it was going to tell me.
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
Does offering multiple products and brands hamper your ability to make the sale?
One of the most common mistakes that I’ve had to correct is to hire people who you like.