A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
Imagine somebody wants to document your (presumably) unique company culture. You invite her to one of your morning meetings. Now, does her observation confirm or contradict your ads?
Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.