Talkin’ ‘Bout Those G-g-g-generations

2021-08-03T15:52:07+00:00By |

BBH Labs, the R&D arm of BBH Advertising in London, developed a “Group Cohesion Score;” a way to determine what groups of people have in common with each other. Their findings are surprising.

Ira Glass On Advertising, Part 3

2021-08-02T15:47:05+00:00By |

Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.

Ira Glass on Great Advertising, Part 2

2021-07-23T18:11:50+00:00By |

“The amount of time finding the decent story is more than the amount of time it takes to produce the story… I think that, like, not enough gets said about the importance of abandoning crap.”

The Worth of a Dali

2021-07-20T18:58:56+00:00By |

A picture is worth a thousand words. Confucius told us that. Or did he? Actually, Fred Barnard made up the saying to promote the use of images and called it “a Chinese proverb so that people would take it seriously.”

Your Competitors Are Bastards

2021-07-15T21:09:18+00:00By |

Business is like writing. You have to find your own style and stick to it. Stop worrying about what the competition is doing. They're all bastards. Get inspired by things they don't understand.

The Marketing Funnel Cloud

2021-07-09T20:27:47+00:00By |

I hate funnels. The thing we call a Marketing Funnel is really just a shorthand to remind us that no customer goes from “I don’t know who you are” to “here, take my money!”

The Asymmetry of Trust

2021-06-30T14:57:13+00:00By |

You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.

How We Decide to Purchase

2021-06-25T19:59:13+00:00By |

Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves.

Building a team that wins

2021-06-21T16:54:57+00:00By |

There’s no doubt that great businesses have equally great employees. But they also have their share of Bubba’s, Jim-Bob’s, and Tina-Marie’s. We never talk about those guys. If you ever lost sleep over a dumbass thing an employee did, you probably have a Bubba on your team.

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