Your Accidental Sales Process is a Disaster Waiting to Happen
With real process, winning stops feeling like luck and losing stops feeling like doom.
The Truth About Raising Prices
Sometimes the market knows your worth before you do. But push prices too far and people stop believing you’re fair.
Discounts, Data, and Delusion: Rethinking Valpak
Is Valpak effective marketing or just organized junk mail?
The 7 Truths of Sales Activation – Calls to Action That Work
Customers are jaded, experienced, and hard to fool. So don't try.
Why Company Culture Is Your Most Powerful Marketing Asset
What do employees believe in their heart about the company? That's your culture.
Transform Your Sales Team’s Performance
Everybody wants to get recognized. But your approach can't be one size fits all.
Managing High-Performing Sales Teams: The Right Approach
Could giving them feedback put them off or be seen as micromanaging?
Will AI Take Your Sales Job?
75% of Walmart vendors prefer to deal with the bot. And it gets better deals for Walmart.
Breaking Through Career Barriers: A Saleswoman’s Story
I had no education. But I believed if you sense it, if you smell it, you can do it.
Steve Jobs Presentation Techniques That Still Work Today
Three things separate Steve's presentations from the ones we immediately forget about.
How Selling with Purpose Drives Better Business Growth
McLeod proved that having a mission beyond just money yields bigger profits.
Mastering Sales Communication: Lessons from Alan Alda
Even smart people have trouble communicating effectively. Alan's 5 step method helps.
Ancient Wisdom for Modern Sales: Aristotle’s Persuasion Secrets
There are 3 elements to persuasion. Pathos, logos, and ethos.
Mastering First Principles in Sales: Transform Your Approach
Principle 1: Don't try to convince the customer to think and feel like you do.
Unexpected Sales Lessons from a Master Bartender
If you master connection then nobody is buying off the right-hand side of the menu.