Lead Generation and Demand Generation: What’s the Difference?
"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?
"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?
If and when the economy turns south, you’ll be tempted to cut advertising costs.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.