The secret sauce of persuasion: storyselling
Stories live between what is real and what the consumer wishes were real.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
The only way you can have a clear message is if you speak the same language as your customers.
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Measuring brand loyalty includes involvement, price worthiness, emotional value, social value, brand trust, satisfaction, commitment, and repeat purchase.