Achieving Branding on the Brain
I’m always going to believe in the power of sound to resonate and provoke a response months and years down the road.
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
If I ask you how many charity dollars you have left, and you don’t know, you are digging a dark hole.
Empty your bank account and give it all to Google. The click still goes to the known brand 8 out of 10 times.
Jail time or love? It all depends on if you skip these steps.
We encounter 5,000 ads on a daily basis. Can you opt out? Or can you rise above the sea of sameness?
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.