First, what the hell are brand codes? And how do they strengthen memory structures while increasing profits?
2022-09-13T14:02:58+00:00By Jeff Sexton|
Jingles, sound effects, or just interestingly pronounced phrases stick in our brains with amazing power and longevity.
2022-02-08T18:18:42+00:00By Jeff Sexton|
Marlboro was a failed filtered cigarette brand, marketed to women with the slogan “Mild as May”
2021-12-20T19:53:17+00:00By Jeff Sexton|
We are social creatures, and what others think and believe profoundly affects what we think and believe.
2021-09-09T15:34:05+00:00By Jeff Sexton|
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...
2021-09-09T16:25:53+00:00By Jeff Sexton|
Heck, even one out of three is enough to get traction. But a trifecta is the stuff of legends.
2021-09-12T16:32:12+00:00By Jeff Sexton|
Too often inexperienced copywriters and advertising clients want to persuade with copy points — with information being pushed at the reader.