Branding aims at de-commodification: getting the customer to see you as the better, worthier option. And there are three ways of pursuing this goal.
2021-11-11T14:27:44+00:00By Jeff Sexton|
It permanently impressed itself on the tender psyches of millennials and they still whine about it decades later.
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
2021-10-11T14:25:40+00:00By Jeff Sexton|
It’s actually an “omnipresent” rather than online-only search engine.
2021-09-15T13:25:11+00:00By Stephen Semple & Dave Young|
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
2021-09-05T15:43:32+00:00By Peter Nevland|
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
2021-09-08T15:50:17+00:00By Chuck McKay|
They don’t consciously notice those ads because the human brain won’t let them. Let me explain the four sets of brain waves.
2021-09-07T14:26:59+00:00By Ryan Chute|
With this strategy you spend upwards of 10X per lead less, convert higher, at a higher average ticket, at a higher gross profit.
2021-09-09T14:31:24+00:00By Ryan Chute|
I spent a day with two HVAC company owners. Harry the Anxious Hare is closing barely 10% of his online leads. Ted the Radio Tortoise’s telephone team is closing more than 60%.
2021-09-09T15:38:08+00:00By Asia Gregg|
If the humor isn’t tied to the message; if you can’t talk about one without talking about the other, then any attempts at persuasion will be short-lived and not very memorable.