Taming The A.P.E. (Advertising Performance Equation)
Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.