What People Already Want
You can shape how both buyers and their AI tools evaluate you when you know what they're looking for.
The 1% Fallacy: Measuring the Wrong Moment of Truth
AI is not a traffic source. It’s a decision source. And that distinction is everything.
AI Turns Choices Into Decisions, Especially For “Boring” Businesses
AI-driven leads convert at 23x the rate of SEO leads.
From Maps to Memorability: Local SEO Will Bury the Unprepared
The winner won’t be the one with the most Google reviews.
The Digital Power of Consistently Posting Articles
The more there is for the search engines to feed potential customers, the better your business will do organically.
Lord Byron Killed by SEO Writing
Confused companies spend thousands on SEO writers of ill repute who produce little benefit.
Ernest Hemingway Killed by SEO Writing
Businesses that employ typical SEO writing repel customers and sound like they suck.
AI Ate Your SEO — Now What?
How can business owners respond to this switch from Google to AI and win?
The triangle of combustion: why websites aren’t advertising
You may have a smokin’ hot website. But your website isn’t advertising. Advertising is intrusive.
SEO Is A Scam – What You Need to Know in 2025
Our first request is a list of SEO changes made over the past 3 - 6 months. 9 times out of 10, no changes were made.
Robots or Eyeballs?
Who to serve first. Is it humans with actual eyeballs? Or do the web-crawling spiders that fuel search algorithms win out?
Will AI outplay SEO? Or Will Humans Come Out On Top?
SEO agencies have often been enticed by the idea of gaming the algorithms by optimizing for the engine over the searcher.
Elements of a Perfect Product Page
By carefully integrating all 12, you create a powerful narrative that resonates with visitors, converts, and ranks with Google.
Search Engines Don’t Pay You, Only Customers Do.
You don't just need a marketing strategy that attracts traffic, you need the right kind of traffic.
Unleashing the Power of YouTube FAQs: Cultivating Customer Loyalty
Optimized YouTube videos rank higher in search results, attracting new customers seeking answers you have.