Sales Today or Salience Tomorrow? Yes.
Let's resolve the tug-of-war between the zealots of “WE MUST SELL STUFF NOW” and the stoics who say “we must brand for tomorrow”.
We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?
Use too much fertilizer and your business will smell like manure.
Before I question my Ogilvy & Mather Tarot Cards and tell you exactly what will happen, let’s see if past predictions have held up.
Inflation has spiked, supply chain issues persist… and your customers are likely being protective with their dollars.
Brand building requires deliberate, diligent, dedication. And when it’s time for a sale… go big, or skip it entirely. No middle ground.
Perkolatr will change everything. Should you be on it?