Johnny Molson

About Johnny Molson

I take complicated, knotted up marketing strategies and make them clear and understandable. I want people to know what you stand for, why you're special, and never forget you.

Why I Got Fired

2023-10-13T18:15:12+00:00By |

In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.

But What About the Rest of Us?

2023-10-13T18:16:25+00:00By |

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

The Thing is Never the Thing

2023-10-13T18:16:52+00:00By |

I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.

Talkin’ ‘Bout Those G-g-g-generations

2023-10-13T18:17:48+00:00By |

BBH Labs, the R&D arm of BBH Advertising in London, developed a “Group Cohesion Score;” a way to determine what groups of people have in common with each other. Their findings are surprising.

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