Johnny Molson

About Johnny Molson

I take complicated, knotted up marketing strategies and make them clear and understandable. I want people to know what you stand for, why you're special, and never forget you.

Alsofocuson

2021-09-12T16:44:10+00:00By |

A key element of any strategy is choosing what gets focus. When I present a focused strategy, sometimes I get presented with a made-up word: Alsofocuson. As in, “I like the focus, but can we also-focus-on this other focus?”

Show Me the Future

2021-09-11T14:11:49+00:00By |

You’ve seen this commercial before. A hand reaches for a Corona from behind an umbrella, a logo appears, and it all fades to black. If you can show me a version of me in the future, you’ve tapped into something powerful.

It’s Mostly Invisible

2021-09-12T13:56:53+00:00By |

Customers need to like you before they need you. And “like” is mostly invisible. The reasons we do the things we do sit deep in the limbic part of our brains. It’s waaayyy down there. One of the first parts of the brain to form.

Does the Name Ring a Bell?

2021-09-13T16:02:15+00:00By |

Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.

Generation Gem and How to Market to Them

2021-09-13T16:51:08+00:00By |

Hidden in the flurry of marketing activity around Millennials and the up-and-coming Gen Z, is a diamond group of cohorts called Generation Gem. Research shows this generation to be one of the most lucrative.

About That Price

2021-09-13T18:19:32+00:00By |

“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.

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