Branded vs. Unbranded Keywords (A Case Study of a Real Company)
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?
A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple...
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
People keep asking, “Why have you not mentioned about posting at certain times? Mainly posting when more people are on the platform.”
Most businesses don’t even reach 5% of their following. They allow it to happen because they don't know what a healthy page looks like.
“Our posts look so good! Why is our reach so low?” Your content is shiny, elegant, nothing short of brilliant. Yet nobody is seeing it.