Branded vs. Unbranded Keywords (A Case Study of a Real Company)
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
Strange Limiting Beliefs
The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.
Behavioral Retargeting: Bring The Right Folks Back In
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?
Click Through Rate(CTR): Improving Your Ad Clicks
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?
Finding the Right Mix of Organic and Paid Traffic
A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple...
Small Business Social Media Limits
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
Lead Generation vs. Digital Presence
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
The Slow Season Fallacy of PPC Advertising
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
13 Ways to Give Your Online Presence Some Spark
Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.
Most Facebook pages for companies are sick. Here’s how to get yours healthy.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
Eyeballs, hope and steaming piles of crap
I get asked a lot about the effectiveness of advertising and which ones are the most effective. The buzz for entrepreneurs these days is social media.
True or False: Posting On Facebook At Peak Hours Will Increase Your Reach
People keep asking, “Why have you not mentioned about posting at certain times? Mainly posting when more people are on the platform.”
When 3,500 people like your Facebook page but your posts only reach 38 of them
Most businesses don’t even reach 5% of their following. They allow it to happen because they don't know what a healthy page looks like.
4 Concealed Triggers Making Facebook’s Algorithm Suppress Your Reach
“Our posts look so good! Why is our reach so low?” Your content is shiny, elegant, nothing short of brilliant. Yet nobody is seeing it.
Want your Facebook post to go viral? Start with 4 pivotal ingredients.
Lots of folks say there is no way to go viral. But the reality is you see viral posts all the time. It does happen, and it can happen to you as well.