Which one are you?
“Are you a firefighter or a business owner?” If you answered both, you’re not growing.
Gold circle where the 12 should be
Reading car magazines as a kid led me to buy a Movado decades later. Can social media play that long game?
Coffee Shop Near Me
There's a limited number of prospects searching for what you provide each day. What do you do after you hit the ceiling?
AI is blind, and media companies are stupid.
AI has no idea how many billboards, radio ads, or TV ads anybody is running. That's huge.
The water was like glass.
Dad subscribed to "Work hard, play hard." And in his words, I'm lazy. Not untrue. But that opens up its own possibilities.
There are only two ways we break a business
People think, “If I just had more leads, then everything would be…” But when more leads show up, new problems do too.
Whose Bentley is that?
The boss drives a Bentley to work. What happens? Employees think, “I bring in all the sales. I paid for that."
If that happened to me, that’s how I would like to be treated.
You should always respond to every review, regardless of the platform. This is true AEO.
When dinosaurs walked the Internet, and ChatGPT’s modern T-Rex
I've seen this cycle in the internet space played over and over again.
Silently positioning themselves as…
Some tech companies make a lot of noise about what they are doing. But YouTube is quietly gaining ground.
Social Media Sucks Today
Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?
Happy Happy, Joy, Joy
Whether cartoons or ads, magical things are created when geniuses are given complete creative freedom.
I hope I can turn you into a fan!
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Are you making bad decisions about how to spend your marketing dollars?
We believe in never asking customers how they heard about us, like never and forever.
The Dream of Discomfort. The dreams of millionaires.
What if you created more discomfort by doubling your sales leads? How motivated would you be to solve the problem then?