The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.
You can decide to target: People who are regularly in your targeted location (i.e., they work or live in that area) People searching in that area, or People that are just in or show interest in that area.