There are only two ways we break a business
People think, “If I just had more leads, then everything would be…” But when more leads show up, new problems do too.
Whose Bentley is that?
The boss drives a Bentley to work. What happens? Employees think, “I bring in all the sales. I paid for that."
If that happened to me, that’s how I would like to be treated.
You should always respond to every review, regardless of the platform. This is true AEO.
When dinosaurs walked the Internet, and ChatGPT’s modern T-Rex
I've seen this cycle in the internet space played over and over again.
Silently positioning themselves as…
Some tech companies make a lot of noise about what they are doing. But YouTube is quietly gaining ground.
Social Media Sucks Today
Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?
Happy Happy, Joy, Joy
Whether cartoons or ads, magical things are created when geniuses are given complete creative freedom.
I hope I can turn you into a fan!
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Are you making bad decisions about how to spend your marketing dollars?
We believe in never asking customers how they heard about us, like never and forever.
The Dream of Discomfort. The dreams of millionaires.
What if you created more discomfort by doubling your sales leads? How motivated would you be to solve the problem then?
The end of the journey
You train your people to deliver the best service that you can provide. But have you optimized the end of the journey?
Strange Limiting Beliefs
The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.
5 Things Your AdWords Person Should Be Doing
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
How To Grow Your Practice In Interesting Times
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
What About SEO?
A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.