The Home Depot – Inspired by Walmart
“Get rid of the flash sales, buy in bulk, keep everything as cheap as possible.”
Why VRBO’s advertising isn’t working…
You're saying we'll have a vacation with our teenage daughter, and it's going to be crappy.
Killing the Classified Ad: The eBay Origin Story
This was back when tech asked, "How do I make this easier and better for everyone?"
What happens when you break a promise…
What are they doing? Lying to their customer. Because they have zero intent to be there the next day.
Be Different. Just Like Everyone Else.
I’m not trying to bum you out. I’m trying to amplify how important this stuff is.
This commercial made me cry…
It's expensive yet they're the fastest-growing pet brand over the last decade. They start with self-identification.
Flush With Success: Lowe’s Strange Story
“Carl, why's there toilets in the office?” He goes, “Well, I bought 400 of them and I ran out of space, so they’re sitting in here.”
“We Care” Is Not a Marketing Strategy
Nobody gets bonus points for clearing the basic bar, but most ads are celebrating mere table stakes.
You already know what this is
McDonald's had bravery on this that if people didn't figure it out, somebody would tell them.
Walk before you run. Lessons from Amazon’s 8,000 orders a minute.
You can have that massive vision, but you must still start with something smaller.
Why this AMAZING ad doesn’t land…
It made you feel like you were listening in, which hits you differently.
Why Great Brands Are Unreasonable
Most people have no idea the Pirelli calendar exists. That may be part of why it works.
Lily’s Sweets – She drove $20 million with 4 employees. How?
In her sixties she builds this and sells for $425 million.
Is Everything Better with Pepsi?
The campaign does something important. It says I'm honoring your likes and your loves.
French Florist – From Failing to Flourishing
Michael wanted to help his uncle sell his flower shop, but now it's growing like a weed for these 4 reasons.