Art is Not Subjective.

2021-10-11T13:49:07+00:00By |

If you have the right artist, they make their decisions consciously and objectively for the purpose of drawing attention. And they do it using an invisible ally.

Seabiscuits and Monstars

2021-09-14T16:50:14+00:00By |

I coach baseball for the same reasons I work as an ad guy. I dream for my kids to understand the underdog doesn’t need to have the most points to be the winner.

Relational Employees

2021-09-05T15:40:08+00:00By |

My phone buzzed with a text message that changed my life for the next two years. The assistant manager texted that he quit his job. He followed with a second bomb that everyone quits. No notice, no negotiations. Just quit.

Ad Templates

2021-09-05T15:50:35+00:00By |

According to the published research, 89% of award-winning ads could be classified into 6 basic templates. And the use of these templates boosted subjects' abilities to positively affect audience perception by 55%.

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