Ernest Hemingway Killed by SEO Writing
Businesses that employ typical SEO writing repel customers and sound like they suck.
What the 1920s Can Teach Us About the AI Boom
How can entrepreneurs spot opportunities hiding in this new world?
The Genius Behind Allstate’s “Mayhem” Campaign
These actually are using fear, but the crazy ass personification allows it to be comedy.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
How’d The Bananas Build a Million-Person Waitlist?
What can your business learn from a no-name team?
VRBO’s New Campaign Isn’t Working — Here’s Why
They're pretending they're different than Airbnb and hoping we're stupid.
Innovation or Iteration? Spin Master’s Paw Patrol Playbook
Toys change but there's always just 11 patterns of play. So they knew what would work.
Why this Nike Ad was actually a FAILURE
It was brilliantly written and exquisitely produced. But they forgot who usually buys Nike.
Lip Bar – Think big, start small. It’s better to fail than regret.
Shark Tank ripped her apart but she learned something pivotal.
Unwrapping Mars Part 2: How to Spot and Seize Opportunity
His stepmom controls the chocolate. So he partners with her competitor.
What Can Your Business Learn from the OJ Simpson Chase?
It drove Domino's best sales day ever. Tap into the power of shared experience.
Accountability in Business: Expectations vs Agreements
Leaders are often certain their team knows what they want. But then I go talk to the team.
Unwrapping Mars: The Gritty Story Behind its Sweet Success
Father and son were estranged. But a century later the family still owns the company?
How Uber Eats Pulled Off One of the Smartest Ads in Years
It's a shared experience everybody has gone through so people feel something.
When Ads Won’t Work, You Need A “Street Team”
Sometimes you don't need mass media or social media. You need a two-legged army.