Red Bull’s Branding Duality
It was innovation and risk taking that crowned them king. But unparalleled consistency and discipline kept them there.
How Alienware Spotted Unidentified Flying Opportunities
You could get a PC for $500 at the time. They were selling units for $7,000.
Hexclad – A failed actor’s rise from broke to $1 billion
Danny is on crutches and spent his last $2 to buy oranges. The bag rips. They roll downhill. He collapses crying.
Dr. Gross Skincare – Better to be gross than boring
He first resisted the name, then got the last laugh with his $450 million payday.
The Transformers Story: More Than Meets The Eye
Tonka's GoBots got a head start in the market. But Hasbro's storytelling won the larger race.
Specialized Bikes – Choose What To Lose, Or Lose It All
A dropout grew from flea markets to millions. But going mainstream nearly ruined him.
Branding Beyond the Gold Rush: The Levi’s Story
How an immigrant startup became an American icon for 170 years and counting.
Tapping Into the Zeitgeist: Monopoly’s Origin Story
Most board games at the time moralized at people.
From Mars Men Mediocrity to Sour Patch Success
Both the concept for the candy and the name stemmed from observing others.
The Hidden Psychology Behind Cabela’s Success
What's the difference between free shipping vs a free product?
The Tangled Origins Of History’s Most Sold Meal
3 different inventors made McDonald’s one of the largest toy distributors ever.
The Moxie Behind Supergoop: Faking It ‘Til You Make It
She booked a flight to San Francisco without even having a meeting lined up.
Bond’s Surprising Authenticity Makes Him Immortal
Fleming's first book, Casino Royale, was inspired by firsthand experience.
What Swatch Teaches Us About Price Wars
The Swiss watch industry had declined by two-thirds but they didn't just chase Seiko to the bottom.
PEZ – Part 2 – From Loophole to PEZ Outlaw
How Steve Glew made $4 million giving the people what they wanted by beating the system.