Chocolate Chip Cookies – An Empire???
It’s 1935. The Toll House restaurant is robbed. They're broke. Necessity is the mother of invention.
Porsche – From Inexpensive To Luxury
Ferdinand wanted to make cars for the people, but the Porsche brand we know is an empire of performance.
The Home Depot – Inspired by Walmart
“Get rid of the flash sales, buy in bulk, keep everything as cheap as possible.”
Killing the Classified Ad: The eBay Origin Story
This was back when tech asked, "How do I make this easier and better for everyone?"
Flush With Success: Lowe’s Strange Story
“Carl, why's there toilets in the office?” He goes, “Well, I bought 400 of them and I ran out of space, so they’re sitting in here.”
Walk before you run. Lessons from Amazon’s 8,000 orders a minute.
You can have that massive vision, but you must still start with something smaller.
Lily’s Sweets – She drove $20 million with 4 employees. How?
In her sixties she builds this and sells for $425 million.
French Florist – From Failing to Flourishing
Michael wanted to help his uncle sell his flower shop, but now it's growing like a weed for these 4 reasons.
Too Much Innovation Almost Killed LEGO
In 2003, they were losing $1 million a day.
How AOL Conquered the World With CDs
People were decorating their Christmas tree with AOL discs.
What 7-Eleven teaches about ditching your cash cow
An ice company sees demand melting and becomes the world's most prolific retailer.
The Serendipitous Story Behind Modern Movie Concessions
Theaters would crumble without snack sales, and these 3 people built that empire.
Look Elsewhere: The Power Rangers Strategy
1992: She puts her job on the line for this. 1994: It's 40% of all action figure sales.
UNTUCKit: Imperfect products built a resilient brand
It's 2 years before anyone makes his off-spec shirt. Badly.
When the going got rough, Avis kept trying.
Warren Avis expected big things in Miami. It failed spectacularly, so he took another swing.