How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
Ebbinghaus would tell us that most of our training is quickly forgotten, never applied and never placed “in service.”
High worker satisfaction companies outperform low worker satisfaction companies by 202 percent.
Chart 3: Why small companies and large companies require opposite media strategies.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
For the first time in 70 years, people leaving and joining the workforce have reached the balance point.
The real trick to winning on social media today is entertainment.
46 percent of all Google searches have local intent. Every business with a physical location needs to understand local SEO.