The Right SEQUENCE for Brand Building Success
What Aristotle and lawyers both know about persuasive sequencing that you don’t.
Daniel Kahneman introduced the concept of System 1 and 2 thinking. Tiny tweaks can shift buyers to the easier system.
When you match your customer's social style, you see a surge in sales.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Use too much fertilizer and your business will smell like manure.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.