Why Branding Is the Cheat Code for Long-Term Growth
You'll eventually reach a point where you can no longer grow based on short-term advertising alone.
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
Daniel Kahneman introduced the concept of System 1 and 2 thinking. Tiny tweaks can shift buyers to the easier system.
When you match your customer's social style, you see a surge in sales.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.