The Custodian of Hospitality
Covid-19’s impact on business and the decisions needed for survival are Frostian. But don’t lose your way. Survival depends on Frostian decisions.
An interview with a small business that applied the Wrigley formula
He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.
Retailers Beware!
This is a departure. In this episode, Stephen Semple shares trends that he is seeing that are being embraced by retailers. Trends that are dangerously wrong.
By definition, an entrepreneur solves problems
Business ownership is not a career path. It’s a lifestyle choice. It’s not for everyone. There are sacrifices to be made.
Mom was right, your so-called friends are using you.
Just like the friends that go to your neighbor’s party when the freebies are gone, Transactional Customers mooch from you until there’s nothing left to give.
How to Build an Empire in Uncertain Times. The story of Wrigley’s
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
Relational Employees
My phone buzzed with a text message that changed my life for the next two years. The assistant manager texted that he quit his job. He followed with a second bomb that everyone quits. No notice, no negotiations. Just quit.
Lifetime value, road less traveled and Linda’s influence
When things go bad, which they will inevitably do, it will be your response that will either destroy or save the relationship.
If you can’t see, hire someone else to mow your lawn
For every IBM, there are 100 Blockbusters. For every General Motors, there are 100 Polaroids. You can bet the leaders in your category will one day be in trouble. You can catch and pass them.
History rhymes with the ebbs and flows of time
Just like unions of the 1940s, there is a societal shift toward worker empowerment. If you’re first in your category to embrace this shift, you win. Resist, and you lose.
The Asymmetry of Trust
You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.
A Note to Jewelers Worldwide
I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.
Serving, Kingdoms, and Something to Believe in
Marketing in 2021 cannot be like 2019. Too much has happened. Society suffers from post-traumatic stress disorder. To think everything will return to normal is to believe the last 16 months never happened.
Four Winning Retail Strategies for 2021
There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board.
How to get everyone in the world to buy what you are selling.
You want all of ‘em. Every single customer in the world. It’s natural. You did not open your doors and take all that risk for nothing. OK, let’s do it.