The Two Things He Refused to Cut
I get that call every time the economy wobbles: "Should we pause the ads for a while?"
They keep telling me our price is too high but I don’t believe them
When price is blamed, it usually means value was explained but not experienced.
1 Star Google Reviews: You’re Doing Them Wrong!
People are becoming more skeptical of review systems.
Is It Better to Specialize or Expand When Revenue Feels Flat?
Will your expanded offerings reinforce what you’re known for, or confuse it?
Why Marketing Feels Less Predictable Now
Owners want to try various messages in uncertain times, but this resets your brand's progress.
How Should I Plan for Growth Despite Economic Uncertainty?
For business owners, good planning comes down to what investors call scenario discipline.
The Phone Is Ringing Less This Year For Everyone
Something has changed for a lot of companies. Buyers are hesitant.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
How Hilton grew despite a bad economy
How did Conrad create the first modern hotel experience facing economic headwinds?
Outrunning The Bear
They’re going to buy from someone. It’s just a matter of getting them to prefer you. And some connection beats no connection.
Ryan’s 2024 Predictions for Residential Home Services
Last year, I predicted 3 things that all came true. Now let's talk about obstacles and opportunities in 2024.
Uncertainty, Fear, and Solid Business Growth in 2024
An uncertain buyer never says yes, and we're in uncertain times. How specifically can you overcome that?
The Rise and Fall of Empires: Is Google next?
Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.
10 Ways To Know If Your Digital Marketer Is Legit
1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.