The Asymmetry of Trust

2021-06-30T14:57:13+00:00By |

You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.

A Note to Jewelers Worldwide

2021-06-04T20:58:08+00:00By |

I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.

Does the Name Ring a Bell?

2020-12-22T19:33:34+00:00By |

Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.

Same Same Sameity Same Same

2020-08-14T16:01:07+00:00By |

City dwellers stop hearing the traffic and sirens out their windows. Psychologists call this “habituation.” Marketers call this the enemy.

Actually, Most Things Will Be the Same

2020-08-14T16:01:58+00:00By |

This is about the habits and motivations of the greater human condition at a macro-level. Dr. Abraham Maslow hasn’t failed us thus far, and his hierarchy of human needs isn’t likely to falter any time soon.

Wizard’s Roundtable Episode 4

2020-04-30T17:44:56+00:00By |

Why right now is probably the worst time to try old sales tricks like adding urgency and false deadlines in your advertising. And the role that social proof will play in the speed and timing of the economy reopening.

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