The Rise and Fall of Empires: Is Google next?
Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.
10 Ways To Know If Your Digital Marketer Is Legit
1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.
How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
Don’t Stop Pushing the Car: Effective Marketing When Times are Lean
Having worked with many, many business owners, the default is always panic.
The 2nd Worst Time to Introduce Yourself to a Customer
By then — absent extraordinary sales skill — it’s too late to build preference and make a high value sale.
Why I Got Fired
In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.
Don’t Become a Digital Hostage
What if you were locked out of your online leads or extorted? It happens often, yet business owners don’t share this publicly.
Challenges of a Family Business
There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.
Don’t Drink the Kool-Aid
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
Warren Buffett on the Importance of Branding In 2023
If and when the economy turns south, you’ll be tempted to cut advertising costs.
Don’t Mess With My Rewards!
I was pissed off before I even read the email because I knew what it was going to tell me.
HOPE gets crushed when Despair uses a megaphone
The only advertising that gets customers immediately is through discounts. I’ve seen this picture before, and I don’t like the ending.
Personality Prescription, Part 12 – The Perils of Celebrity
It’s shocking how many reputational problems are the result of dumb decisions by the company spokesperson.
When advertising is the LAST thing you need.
Most businesses are blind to friction points that may be holding their sales back. Here's the solution.