How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
If and when the economy turns south, you’ll be tempted to cut advertising costs.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.