Snickers Uses Shared Experience To Make Incredible Advertising
It's all about entertainment and emotion. They're owning your brain for 30 seconds.
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?