Left turn to Albuquerque
Last year, a lawyer put up a billboard. He used the same graphics as the tv show with the headline, “Better Call Bob.”
2023-10-13T19:50:27+00:00By Rick Nicholson|
Last year, a lawyer put up a billboard. He used the same graphics as the tv show with the headline, “Better Call Bob.”
2023-10-16T14:23:04+00:00By Rick Nicholson|
I get asked a lot about the effectiveness of advertising and which ones are the most effective. The buzz for entrepreneurs these days is social media.
2023-10-16T16:25:39+00:00By Jeff Sexton|
Following the zeitgeist is easy. Good branding is hard.
2023-10-16T14:27:50+00:00By Rick Nicholson|
“Bill, why did you buy a highway billboard”? “It gives my company great exposure for getting more clients” Here’s the reality. Exposure doesn’t pay the bills.
2023-10-16T16:33:06+00:00By Jeff Sexton|
Give people a list of random words to read, take the list away, then ask how many words each person can recall. On average they’ll recall three words. But this technique increases it to nine.
2023-10-13T14:55:27+00:00By Gary Bernier|
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
2023-10-13T18:23:46+00:00By Johnny Molson|
From matchbook covers to skywriting, it all works. Which is why you have to approach it all with Media Agnosticism. If somebody in your affinity group tells you they had success with direct mail, ask to see the piece. It matters.
2023-10-16T16:43:22+00:00By Jeff Sexton|
When you say it in your ad, the audience is as likely to dismiss it as accept it. When you cause the audience to say it in their heads, it’s automatically, unquestionably accepted.
2023-10-16T16:44:10+00:00By Jeff Sexton|
I saw the following posted as a bit of humor online and thought it contained a powerful advertising lesson.
2023-10-16T16:44:21+00:00By Jeff Sexton|
Shared values and tribes are the life blood of bonding campaigns. And you can’t have attitude without a point of view.
2023-10-16T17:30:32+00:00By Jeff Sexton|
If you try to buy attention without a story, you’ll strike out. This is what happens to most advertising and marketing efforts. People buy “exposure” via advertising and presume that they’ve also purchased attention...
2023-10-16T17:38:34+00:00By Jeff Sexton|
Advertising creatives and graphic designers groan at a client request to “make the logo bigger.” And both the request and the reaction are entirely understandable.
2023-10-16T15:22:14+00:00By Joe Hamilton|
While billboards can be pricey, they’ve actually become a much better value over the last decade, with the price dropping compared to other forms of media.