The laziest looking ads are secretly GENIUS
I can hear the words of somebody going, "But not everybody knows who The Economist is!"
Why this boring billboard is a SLAM DUNK.
They're in a category where no one advertises, so awareness goes a long way.
AI is blind, and media companies are stupid.
AI has no idea how many billboards, radio ads, or TV ads anybody is running. That's huge.
Why this Campaign Absolutely Dominated!
If you proposed "We're only ever going to change one word," most leaders would guffaw.
This campaign was ALMOST perfect…
It started out magically but then their video gave away all the secret sauce.
Got Milk? Commercial
Our minds fight factual claims almost the way our body fights a virus. So we wrap it in entertainment.
This campaign was ALMOST perfect
They're good billboards, but they could have been so much better.
Why Visual Metaphors Still Dominate Modern Marketing
This is an ad for the concept of fractional shares, which can be a difficult idea to explain.
Pick Me! vs I’m The Only Option
The bonus of having a fleet of wrapped trucks is they're in the exact areas you want to reach.
Does Billboard Advertising Work?
We frequently hear, “I tried billboards once, and it didn’t work.” What separates the winners from the rest?
Left turn to Albuquerque
Last year, a lawyer put up a billboard. He used the same graphics as the tv show with the headline, “Better Call Bob.”
Eyeballs, hope and steaming piles of crap
I get asked a lot about the effectiveness of advertising and which ones are the most effective. The buzz for entrepreneurs these days is social media.
7 Modern Marketing Myths & Why They’re Dangerous Even When You’re Not Falling for Them
Following the zeitgeist is easy. Good branding is hard.
Exposure, Woo-ing Bucks and impenetrable castles.
“Bill, why did you buy a highway billboard”? “It gives my company great exposure for getting more clients” Here’s the reality. Exposure doesn’t pay the bills.
How to 3X the Memorability and Impact of Your Ads
Give people a list of random words to read, take the list away, then ask how many words each person can recall. On average they’ll recall three words. But this technique increases it to nine.