The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
Hathaway Shirts and the most interesting man in the world, coincidence?
The picture makes you read the headline, encouraging you to read the first line of body copy.
What riding a motorcyle taught me about marketing
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
What Constitutes Memorable Ads? [+Examples]
It’s time to stop wasting your time and effort on lackluster ads that no one remembers.
6 Degrees of Benjamin Franklin
Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.
All About Brand’s Visual Identity
The most well-known brands in the world. Coca-Cola. McDonald’s. Nike. They all have strong visual identities that are immediately recognizable.
Wiener Dog Focus: Helping the Customer vs. Helping Yourself
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
Top Gun & The Tale of 2 Super Bowl Ads
While Tony Scott's Top Gun was the highest-grossing film of the year, his 1985 Super Bowl spot is regarded as Apple's worst ad ever.
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Do Your Ads Obey the Law?
The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.
How to Tell Your Company Story (Like a Fox)
8 steps to effectively build a tribe of emotionally invested customers who will become your biggest advocates.
Warren Buffett – His investing strategy needed a new business model
Just because that’s how things are done doesn’t mean it will work for you or your customers.
The Grass Is Always Greener on the Side That’s Fertilized…
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
Lead Generation vs. Digital Presence
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
Today’s New Branding
New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.