An unleveraged asset may seem insignificant to you, but for potential customers it can be a tipping point.
2024-02-20T19:30:02+00:00By Jeff Sexton|
You can have a name, logo, brand colors, uniforms, and all that jazz, but without this one thing, you don’t have a brand.
2024-02-19T05:38:15+00:00By Leah Bumphrey|
Which is the bigger risk: offending a few people with a joke, or going unnoticed by everybody?
2024-02-19T05:44:14+00:00By Chris Jabas|
Understand when to use a mascot, spokesperson, celebrity endorsement, and a game-changing 4th option.
2024-02-22T17:54:31+00:00By Jack Heald|
Don't settle for mere Transactional Loyalty on price, ease, and quality. You need Relational Loyalty to get rich.
2023-12-12T22:43:11+00:00By Ryan Chute|
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams