standing out

Robots or Eyeballs?

2024-06-18T01:43:35+00:00By |

Who to serve first. Is it humans with actual eyeballs? Or do the web-crawling spiders that fuel search algorithms win out?

Journalism and Great Ads

2024-05-01T01:40:39+00:00By |

Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.

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