standing out

Journalism and Great Ads

2024-05-01T01:40:39+00:00By |

Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.

Show, Don’t Tell

2024-03-25T13:38:35+00:00By |

At best, hard data gets used to justify an action that is taken because of emotional instincts. First you need storytelling and bonding.

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