Bored or Broken? How to Know When to Change Your Ads
Why the owner's clock and the customer's clock are never synchronized.
Why Safe Brands Get Ignored and Bold Ones Win
"We want our ads to appeal to everyone." It sounds safe, but it's actually the most dangerous thing you can do.
The Hidden Skill Behind Every Great Ad
Every terrible ad that's ever hit the airwaves was approved by someone. Think about that.
Are You Buying Jobs or Building Business Value?
You want marketing to be an investment, not just another expense. Higher returns can take longer.
Radio is NOT Nostalgic, It’s Just Good Business
It's not just vinyl records gaining ground. “Analog radio” searches are at an all-time high.
What Separates Ethical Persuasion From Manipulation
If you don't believe in it, for the love of God, don't try to sell it.
How Do We Lose to Companies With Worse Service?
You've been perfecting the last 10 feet of a mile-long race as your competitors own the first 5,270.
Walk before you run. Lessons from Amazon’s 8,000 orders a minute.
You can have that massive vision, but you must still start with something smaller.
Radio’s Secret: Why It’s Still a Media Powerhouse
Even marketing agencies believe just 40% of Americans listen each week. Nielsen measures it at 87%.
OTT Advertising: The Secret to Dominating Your Local Market
The number of people selling it without knowing what they're talking about has exploded.
Repetition is the SECRET to Memorable Advertising!
Repetition is the hill we'll die on. Repetition is the hill we'll die on.
What’s the Right Mix of Digital and Offline Marketing for My Business?
Spending less than 30% on brand building puts you at risk of a doom loop.
Discounts, Data, and Delusion: Rethinking Valpak
Is Valpak effective marketing or just organized junk mail?
How to Write Headlines That Demand Attention
Have the courage to be different, evocative, surprising, and occasionally absurd.
The “Hail Mary” Trap: Why One Great Ad Won’t Save Your Brand
There's no "killer bell" that would have conditioned Pavlov's dog in a single ring.