NIKE ads are finally good again!
They remembered their core audience and spoke to the passion and emotions involved.
They remembered their core audience and spoke to the passion and emotions involved.
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?