Be Known Before You’re Needed: The Secret to Better Marketing
Slow and steady wins. Leads don’t get 100 quotes if they have a name they trust.
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
They remembered their core audience and spoke to the passion and emotions involved.
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.