What is Dr. Pepper Doing Wrong
It is now number 2 in the cola space but you wouldn't know it from the museum.
People still remember this jingle after 54 years due to the power of echoic retention.
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
They took a form of advertising up until that moment, I would've said, don't ever bother.
These actually are using fear, but the crazy ass personification allows it to be comedy.
They're pretending they're different than Airbnb and hoping we're stupid.
Brevity and memorability make them effective in social media, TV, and radio.
It drove Domino's best sales day ever. Tap into the power of shared experience.
It's a shared experience everybody has gone through so people feel something.