Relational Employees

2021-09-05T15:40:08+00:00By |

My phone buzzed with a text message that changed my life for the next two years. The assistant manager texted that he quit his job. He followed with a second bomb that everyone quits. No notice, no negotiations. Just quit.

Serving “Fields of Dreams”.

2021-09-08T18:16:22+00:00By |

Simon Sinek writes about this in “Leaders Eat Last.” Before you can get what you want, you must first give them what they want. “They” is everyone but you. Let's start with your employees.

Building a team that wins

2021-09-09T15:21:27+00:00By |

There’s no doubt that great businesses have equally great employees. But they also have their share of Bubba’s, Jim-Bob’s, and Tina-Marie’s. We never talk about those guys. If you ever lost sleep over a dumbass thing an employee did, you probably have a Bubba on your team.

Fat Cats and Happy Cachorros

2021-09-09T15:51:50+00:00By |

Too many Shivers leaves a stink in the hearts of the customers. They are inattentive, self-serving, what's-in-it-for-me type of people. Calypsos make things better – for you and the customer.

The 7 Trials of an Emerging Empire Builder

2021-09-09T16:06:57+00:00By |

There are two types of business owners: (1) Those who just want to run a profitable, stable business that funds a quality lifestyle, and (2) Aspiring empire builders with visions or building something much, much bigger.

The Extreme Branding Of Recruiting Ads

2021-09-09T18:05:08+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

Pixie Dust, Beliefs and Employees

2021-09-09T18:08:33+00:00By |

One of the biggest challenges in today's business world is finding and keeping employees. I'm told it's catastrophic and there's more demand than there is a supply of good people. This is not a new problem.

When is it time to hire an ad agency?

2021-08-16T16:32:26+00:00By |

Your intuition has already spoken up. She whispers, “No one is excited about you”. The ledger says sales have slipped. You are not hitting goals. Margins are down. Morale is off. Everything is just blah.

Hands Up…Who’s Hiring?

2021-09-10T18:23:42+00:00By |

"Mike, look, the post office is hiring,” Bob tipped his head at the encased poster, “but you're past the age limit." "Hey Bob. Yeah, you wouldn't get away with a recruitment ad like that these days." Mike smiled. 

The Best Tool For the Job

2021-08-21T02:20:41+00:00By |

That day, my dad gave me the tool I needed to successfully check the pressure of tires. On the same day, he also gave me the greatest tool for customer service. “Aaron, the best way to make better tips is to stop thinking about them.”

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