Taming The A.P.E. (Advertising Performance Equation)
Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.
Finding, And Using, Unleveraged Assets
An unleveraged asset may seem insignificant to you, but for potential customers it can be a tipping point.
Brand Like a Wizard, Market Like a Mouse
What makes Disney World magical? Here are 3 lessons you can apply to turn customers into loyal fans.
Your Company Is in a Relationship, And It’s Complicated
The customers won with a single flashy pick-up line often don’t stay long.
Symptoms of Selling Your Soul
If down in your soul your marketing is “cringy”, it's time to confess and resolve to make amends.
Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
Story, Culture, and Experience – Align all 3 to become a world-beater.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.
Good Things Come in Threes – Strategy, Message, and Budget
Without a well-structured strategy, owners often end up bobbing in the water with no landmarks in any direction.