The Poet and the Engineer

2021-12-07T16:34:05+00:00By |

I was an engineer for most of my life. Engineers think logically and rationally but they can't stir desire like a poet. Are your ads written by the poet, or the engineer?

How Does One Educate a Customer? Part 1 of 3

2021-12-10T19:38:32+00:00By |

“Everyone needs our product,” said Bob. “All we need to do is to tell them about it.” He thinks advertising problems in the water supply is an excellent way to attract potential customers to his business.

Learning From the Legends: The Ronseal Phrase

2021-10-25T17:35:33+00:00By |

Don’t be deceived by the apparently artless, “just tell it like it is” nature of the ad. The slogan even made it into the Oxford Dictionary of Idioms and was repeatedly used by then-Prime Minister David Cameron.

Go to Top