The Five Elements of Fame

2022-06-24T21:38:10+00:00By |

Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.

6 Degrees of Benjamin Franklin

2022-06-09T13:31:15+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

Do Your Ads Obey the Law?

2022-05-27T14:09:14+00:00By |

The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.

Not Just What, But When

2022-05-12T12:21:42+00:00By |

When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.

It’s natural

2022-04-11T15:17:39+00:00By |

Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.

David Ogilvy’s Secrets of Good Ads

2022-04-07T14:00:55+00:00By |

"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

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