I drove past a place called “Best China Restaurant” hundreds of times and instinctively knew that this was not, in fact, the best out there.
2023-01-23T14:47:07+00:00By Charlie Moger|
Conversation is, unfortunately, incredibly difficult to write — especially when you write by the rules of good grammar.
2023-01-09T14:43:18+00:00By Jeff Sexton|
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
2022-12-21T16:22:28+00:00By Jeff Sexton|
“The customer rarely buys what the company thinks it's selling him.” — Business Management Legend, Peter Drucker
2022-11-22T16:02:58+00:00By Jeff Sexton|
When participants returned for recall testing a week later, there was a significant difference.