The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
2022-06-24T21:38:10+00:00By Jeff Sexton|
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
2022-06-22T14:50:14+00:00By Stephen Semple & Dave Young|
The picture makes you read the headline, encouraging you to read the first line of body copy.
2022-06-20T12:53:28+00:00By Rick Nicholson|
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
2022-06-15T15:34:07+00:00By Ryan Chute|
It’s time to stop wasting your time and effort on lackluster ads that no one remembers.
2022-06-09T13:31:15+00:00By Jeff Sexton|
Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.
2022-06-02T19:18:23+00:00By Jeff Sexton|
While Tony Scott's Top Gun was the highest-grossing film of the year, his 1985 Super Bowl spot is regarded as Apple's worst ad ever.
2022-05-27T14:09:14+00:00By Jeff Sexton|
The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.
2022-05-23T12:45:20+00:00By Ryan Chute|
8 steps to effectively build a tribe of emotionally invested customers who will become your biggest advocates.
2022-05-18T16:37:56+00:00By Jeff Sexton|
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
2022-05-12T12:21:42+00:00By Jeff Sexton|
When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.
2022-04-26T17:43:10+00:00By Jeff Sexton|
When marketers and business owners talk about Word-of-Mouth, they only think they’re talking about the same thing.
2022-04-13T14:08:56+00:00By Jeff Sexton|
Think of “the way” as both a future hope and a path to get there.
2022-04-11T15:17:39+00:00By Rick Nicholson|
Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.
2022-04-07T14:00:55+00:00By Ryan Chute|
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
2022-04-05T14:19:56+00:00By Jeff Sexton|
I don’t even have to tell you what slap I’m talking about, do I?