PPC Archives

Why you should shield your ads from pesky bots

2023-11-06T16:05:47+00:00By Vi Wickam|

They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.

2023-10-27T17:12:52+00:00By Luis Castañeda|

20. The Law of Acceleration: Successful programs are built on trends, not on fads.

2023-10-12T19:35:25+00:00By Luis Castañeda|

Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.

2023-10-13T15:42:48+00:00By Matt Willis|

Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.

2023-10-13T15:46:40+00:00By Vi Wickam|

1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.

2023-10-12T19:35:40+00:00By Luis Castañeda|

Your click rate for branded terms (like your business name) should be 15-30%. For generic services, aim for 2-4%.

2023-10-16T18:57:32+00:00By Ryan Chute|

Here are the 23 most important elements for optimizing your CTR in 2023.

2023-10-12T19:36:35+00:00By Luis Castañeda|

Faced with Google’s complexity, advertisers can be victims with limited resources.

2023-10-13T18:12:16+00:00By Bryan Eisenberg|

What if you were locked out of your online leads or extorted? It happens often, yet business owners don’t share this publicly.

2023-10-12T19:37:09+00:00By Luis Castañeda|

These are not the traditional pay-per-click ads, but a pay-per-lead model.

2023-10-12T19:37:17+00:00By Luis Castañeda|

Torrents of keywords and ad campaigns billow around you while you’re questing for the guiding light.

2023-10-12T19:37:26+00:00By Luis Castañeda|

By following six key steps you can achieve remarkable victories and witness the growth of your businesses.

2023-10-12T19:37:41+00:00By Luis Castañeda|

Before embarking on your Google Ads journey, you must learn to read the map.

2023-10-12T19:38:00+00:00By Luis Castañeda|

Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.

2023-06-12T16:04:45+00:00By Luis Castañeda|

Here’s how John tailored his marketing strategy to cater to the different types of search intent.